英语听力精选进阶版 15792

 

The Bottom Line: Overcrowded markets 18 Oct 2012

Thu, 18 Oct 12

There's competition - and then there's super-competition. Evan's guests consider the perils¹ and possibilities of doing business in an overcrowded market. And, ahead of the latest James Bond film, they swap² thoughts on product placement and celebrity³ endorsement⁴. How do you ensure your products are seen in all the right places and none of the wrong ones?

1 perils   

极大危险( peril的名词复数 )； 危险的事（或环境）

参考例句：

• The commander bade his men be undaunted in the face of perils. 指挥员命令他的战士要临危不惧。
• With how many more perils and disasters would he load himself? 他还要再冒多少风险和遭受多少灾难？

2 swap   

n.交换；vt.交换，用...作交易

参考例句：

• I will swap you my bicycle for your radio.我想拿我的自行车换你的收音机。
• This comic was a swap that I got from Nick.这本漫画书是我从尼克那里换来的。

3 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

4 endorsement   

n.背书；赞成，认可，担保；签(注)，批注

参考例句：

• We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
• His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。