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This is ALL THINGS CONSIDERED from NPR News. I'm Melissa Block.
AUDIE CORNISH, HOST:
And I'm Audie Cornish. If you think that you need to crack open a few eggs to make an omelet, well, there are some young entrepreneurs in San Francisco who are betting that won't be true much longer. A new business backed by venture capital dollars is taking aim at the traditional egg industry with egg replacement1 products.
BLOCK: The strategy is to take the chicken completely out of the process and instead use plants to recreate the taste and feel of eggs. NPR's Allison Aubrey is here to tell and show us more. Allison.
CORNISH: Let's do this.
BLOCK: Okay.
AUBREY: All right. Well, what I have here are two types of cookies, both are chocolate chip. One is your typical grocery store brand made traditionally with real eggs and the other cookie contains an egg substitute called Beyond Eggs. It's actually made from peas and sorghum3. And the question is, can you taste the difference?
CORNISH: All right. So we're going to taste these and we're going to report back on that question.
AUBREY: Okay. Well, while you guys deliberate here and taste, let me introduce you to the 33-year-old entrepreneur behind this. His name is Josh Tetrick and several years ago when he was trying to figure out what to do with his life, he had competing ideas. On one hand, he had sort of do-gooder instincts, but he also had the desire to be a business man, to make money.
So when I caught up with him at his company headquarters in San Francisco, I asked him how these two goals lead him to eggs.
JOSH TETRICK: So the egg industry is massive, over $9 billion around the world. And what people don't understand, I think, is as population explodes around the world, if we continue to eat the eggs we are, there's an environmental cost.
AUBREY: Since it takes a lot of energy to grow the food to feed the chickens that lay the eggs. Now, as Tetrick talks, he sounds more like an activist6 than a business man.
TETRICK: And I think there's a better way to feed the world.
AUBREY: Now much of what Tetrick envisions is still being developed and to his ear, this is the sound of innovation. No, that's not a jumbo jet ready for takeoff. It's a giant mixer. Tetrick is taking us inside his 2400 square foot food laboratory where a molecular7 biologist he's hired named Joshua Klein (ph) is at the helm.
AUBREY: You see, when it comes to reproducing the egg, they're trying to find plants that will do the job, but there's no slam dunk. The egg has so many functions in food. It can make muffins rise. It can emulsify9, fluff things up and help ingredients bind10 together. So Tetrick's team has had to experiment a lot.
TETRICK: We really have to dig deeply into plant-based functionality. So what we do is we bring in hundreds of different types of plants. We look at them under microscopes. We throw them in mayonnaise and put them in cookies. We process them in different ways.
AUBREY: And over time, they've settled on a combination of peas and sorghum and a few other ingredients to make their product. Now, it hasn't been easy. In one of the early Beyond Egg prototypes, Tetrick says when they figured out which combinations of these plants created the right cookie texture11, they thought they had a homerun.
TETRICK: It was good when you first took it out of the oven.
AUBREY: The cookies looked good, they tasted good, but Tetrick says there was a problem.
TETRICK: Then the next day, it would harden up and it was drying out really quick and we actually didn't even know what was drying out.
AUBREY: Tetrick says through trial and error, they found a particular species of sorghum that helped the cookie stay moist.
TETRICK: And now ours lasts even longer, in terms of being moist, than an egg-based cookie would.
AUBREY: Now this egg of the future has attracted lots of attention from high tech investors12, including none other than Bill Gates. But Tetrick's company, Hampton Creek13 Foods, is certainly not the only player in this market.
KANTHA SHELKE: Egg replacements14 are not something new.
AUBREY: That's food scientist Kantha Shelke. She says there have been vegan products, such as eggless mayo, for decades. But she says global demand for plant-based foods is rising fast.
SHELKE: Today, having an egg-replacement or non-egg label is very appealing in the food industry.
AUBREY: She points to issues such as food safety, egg allergies15 and the cholesterol16 in eggs. And Kantha says since big food companies aren't jumping in to innovate17, it creates opportunities for start-ups like the folks behind these cookies. For Tetrick, the next big goal is to figure out how to replicate18 the scrambled19 egg, which he says is a challenge.
TETRICK: An extreme challenge, no doubt about it.
AUBREY: And it turns out that they've got a version that will actually fry up in the pan, but Tetrick says the texture's just a little different. It breaks into little pieces in your mouth.
BLOCK: That's NPR's Allison Aubrey reporting on Beyond Eggs. My question, Allison, is if they even look like eggs when you...
AUBREY: You know, frying up in the pan, it looks like eggs. I really think it's a texture issue here and a taste issue. And speaking of that, what do you guys think?
BLOCK: I think I'm not tasting egg, I'm tasting cookie. I cannot form an opinion.
CORNISH: I think I'll need two or three more to really adequately get an idea.
(LAUGHTER)
AUBREY: Right. Well, you know, first of all, they're tasters. I don't think people can detect big differences here. But for bakers20, this is attractive because it's turning out to be cheaper than real eggs and for folks who care about conservation, there's a cleaner environmental footprint here.
BLOCK: That's NPR's Allison Aubrey. Allison, thanks so much.
AUBREY: Thanks to both of you.
点击收听单词发音
1 replacement | |
n.取代,替换,交换;替代品,代用品 | |
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2 byline | |
n.署名;v.署名 | |
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3 sorghum | |
n.高粱属的植物,高粱糖浆,甜得发腻的东西 | |
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4 manure | |
n.粪,肥,肥粒;vt.施肥 | |
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5 emissions | |
排放物( emission的名词复数 ); 散发物(尤指气体) | |
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6 activist | |
n.活动分子,积极分子 | |
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7 molecular | |
adj.分子的;克分子的 | |
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8 batters | |
n.面糊(煎料)( batter的名词复数 );面糊(用于做糕饼);( 棒球) 正在击球的球员;击球员v.连续猛击( batter的第三人称单数 ) | |
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9 emulsify | |
v.使乳化 | |
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10 bind | |
vt.捆,包扎;装订;约束;使凝固;vi.变硬 | |
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11 texture | |
n.(织物)质地;(材料)构造;结构;肌理 | |
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12 investors | |
n.投资者,出资者( investor的名词复数 ) | |
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13 creek | |
n.小溪,小河,小湾 | |
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14 replacements | |
n.代替( replacement的名词复数 );替换的人[物];替代品;归还 | |
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15 allergies | |
n.[医]过敏症;[口]厌恶,反感;(对食物、花粉、虫咬等的)过敏症( allergy的名词复数 );变态反应,变应性 | |
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16 cholesterol | |
n.(U)胆固醇 | |
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17 innovate | |
v.革新,变革,创始 | |
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18 replicate | |
v.折叠,复制,模写;n.同样的样品;adj.转折的 | |
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19 scrambled | |
v.快速爬行( scramble的过去式和过去分词 );攀登;争夺;(军事飞机)紧急起飞 | |
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20 bakers | |
n.面包师( baker的名词复数 );面包店;面包店店主;十三 | |
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