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AUDIE CORNISH, HOST:
More and more news organizations are finding and sourcing content through social media. Whether it's evidence of chemical attacks in Syria, the Boston bombing, or the fake-out video of an eagle snatching a baby, the problem for old-school news organizations is sorting out what's real and what's fake. And that's where a company called Storyful comes in.
NPR's Sami Yenigun reports.
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UNIDENTIFIED WOMAN: Oh, my God.
YENIGUN: ...news outlets3 need to know everything they can about a video before they run with it, says Storyful's executive editor, David Clinch4.
DAVID CLINCH: We use the same forensic5 process of discovery and verification for Syria as we do for hoax6 videos.
YENIGUN: Since 2010, Storyful has worked with companies like The Wall Street Journal, The New York Times, ABC and others to make YouTube videos, tweets, and cellphone snapshots a major part of the news cycle.
CLINCH: When a story breaks, there is no shortage of content that exists. But the problems are finding it in the first place but, most importantly, verifying that it's real.
YENIGUN: When bombs went off at the Boston Marathon last April, the earliest news reports surfaced on social media. Storyful's job was to sift7 through the noise to help their clients deliver the news.
CLINCH: For instance, there was a video that everyone ended up using of a woman running down a street with a GoPro camera attached to her head.
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YENIGUN: Storyful started working to verify that this video was actually an eyewitness8 account. To do that, David Clinch says, they first needed to find the source.
CLINCH: It was uploaded with a username that really wasn't a real name.
YENIGUN: NekoAngel3Wolf, an account with no personal details, so Storyful searched Twitter to see who'd been sharing the video. They found a user named NightNeko3.
CLINCH: We were able to connect that user name to a Pinterest account that had a real name.
YENIGUN: From that social media profile, the name was linked to a Facebook account, and Storyful checked the list of marathon runners.
CLINCH: We saw a person with the same name who stopped her marathon run at exactly the point where that explosion was seen in the video.
CLINCH: Rang her up and worked out that that was actually her in that video, and that her daughter had uploaded that video.
YENIGUN: This type of digging is just one way that Storyful vets10 amateur videos. Everything from the length of a shadow to a digital blemish11 can be used as a clue to determine if something is actually what it claims to be. But there's another reason Storyful reaches out to users, and that's to broker12 deals between people and news providers.
Jennifer Preston is a reporter for the Lede Blog at The New York Times. She says, when The Times wants to post a video to its player...
JENNIFER PRESTON: Our practice would be to reach out to that person and to get permission, and to pay them.
YENIGUN: But YouTube videos are a different story and viral videos can make big bucks13 on the Web. YouTube has a revenue sharing setup where money from advertising14 is split between the uploader and the website. But as Andrew Springer, senior editor for social media at ABC News, points out, news organizations like his and The Times generally don't pay to embed15 YouTube videos.
ANDREW SPRINGER: During the Boston bombing when we were clearing videos and we were clearing photos that were tweeted or YouTubed, or whatever, nobody came back to us and said: Yeah, you can use my video of the Boston bombing if you pay me X amount of dollars.
YENIGUN: There's an obvious upside to news groups being able to gather content for free. But David Clinch says he hopes to change this Wild West attitude to what he calls a more ethical16 model, where people are paid for what they upload. He calls it a win-win-win.
CLINCH: The people who own the content get courtesy and part of the revenue. The platforms and the news organizations that want to use it know that they have permission to do that, and also know that they can generate significant views and revenue themselves by adopting this model.
YENIGUN: Storyful is acting17 as a third party resource for mainstream18 news outlets around the world. But places like the BBC, Al-Jazeera, and NPR have in-house teams that are doing many of the same things.
CLINCH: Any news company that thinks they can survive and thrive using only traditional news content is missing the point and is missing a huge element of what the future of news is.
YENIGUN: And as the line between social and traditional media gets blurrier by the second, news organizations hope to keep the facts in focus.
Sami Yenigun, NPR News.
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1 byline | |
n.署名;v.署名 | |
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2 awry | |
adj.扭曲的,错的 | |
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3 outlets | |
n.出口( outlet的名词复数 );经销店;插座;廉价经销店 | |
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4 clinch | |
v.敲弯,钉牢;确定;扭住对方 [参]clench | |
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5 forensic | |
adj.法庭的,雄辩的 | |
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6 hoax | |
v.欺骗,哄骗,愚弄;n.愚弄人,恶作剧 | |
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7 sift | |
v.筛撒,纷落,详察 | |
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8 eyewitness | |
n.目击者,见证人 | |
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9 flipped | |
轻弹( flip的过去式和过去分词 ); 按(开关); 快速翻转; 急挥 | |
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10 vets | |
abbr.veterans (复数)老手,退伍军人;veterinaries (复数)兽医n.兽医( vet的名词复数 );老兵;退伍军人;兽医诊所v.审查(某人过去的记录、资格等)( vet的第三人称单数 );调查;检查;诊疗 | |
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11 blemish | |
v.损害;玷污;瑕疵,缺点 | |
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12 broker | |
n.中间人,经纪人;v.作为中间人来安排 | |
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13 bucks | |
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃 | |
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14 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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15 embed | |
vt.把…嵌(埋、插)入,扎牢;使深留脑中 | |
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16 ethical | |
adj.伦理的,道德的,合乎道德的 | |
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17 acting | |
n.演戏,行为,假装;adj.代理的,临时的,演出用的 | |
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18 mainstream | |
n.(思想或行为的)主流;adj.主流的 | |
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