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(单词翻译:双击或拖选)
Unit 92
The Networked Economy Explosion
What we're witnessing today in the realm of cyberspace1 -- the online reformulation of everything from the way we play and learn to how we shop and trade stocks -- may represent no less a world-transforming change than the spectacular burst of creation in the era of Cambrian Explosion so long ago.
new Rules for the New Economy by Kevin Kelly is a guidebook that informs us about what to expect and how to deal with the fabulous2 things to come. The key premise3 of this book is that the principles governing th world of soft -- the world of intangibles, of media, of software, and of services -- will soon command the world of the hard -- the world of reality, of atoms, of objects, of steel and oil, and the hard work done by the sweat of brows.
The book appeals to geeks and also turns on mainstream4 readers who are a little more than curious about where the digitally rendered world is headed. Where it's likely headed, in Kelly's words, is "upside down". Chew on the idea that "the surest way to smartness is through massive dumbness". What that means in essence is that tiny computer chips, though relatively6 dumb on their own, can be added to billions of mundane7 objects and, thereby8, yield substantial economic benefits.
In the conventional world of supply and demand where we all grow up, value came from scarcity9. As in diamonds, gold and oils. In a world of digital imperatives10, power comes from abundance. That was a principle Apple tragically11 failed to understand when it backed off from licensing12 its graphic13 compute5 interface14, assuring that its market share would be savaged15 by Microsoft's more open Windows operating system.
That leads us to another of Kelly's laws: follow the free. As the law of plentitude kicks in, savvy16 companies such as Netscape distribute its Web browser17 for free in order to sell auxiliary18 services or products. Similarly, expensive cell phones are offered as freebies to gain contracts for phone services.
Kelly finally tells us to look around and see how much the world has changed under our own feet. An American farmer today may still get some dirt under his fingernails, but much of his labor19 is performed under the umbrella of the electronic network. His tractor has a wireless20 phone and a satellite-linked GPS location device; his home computer is connected to a never-ending stream of weather data, grain market reports and moisture detectors21 in the soil.
1 cyberspace | |
n.虚拟信息空间,网络空间,计算机化世界 | |
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2 fabulous | |
adj.极好的;极为巨大的;寓言中的,传说中的 | |
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3 premise | |
n.前提;v.提论,预述 | |
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4 mainstream | |
n.(思想或行为的)主流;adj.主流的 | |
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5 compute | |
v./n.计算,估计 | |
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6 relatively | |
adv.比较...地,相对地 | |
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7 mundane | |
adj.平凡的;尘世的;宇宙的 | |
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8 thereby | |
adv.因此,从而 | |
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9 scarcity | |
n.缺乏,不足,萧条 | |
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10 imperatives | |
n.必要的事( imperative的名词复数 );祈使语气;必须履行的责任 | |
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11 tragically | |
adv. 悲剧地,悲惨地 | |
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12 licensing | |
v.批准,许可,颁发执照( license的现在分词 ) | |
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13 graphic | |
adj.生动的,形象的,绘画的,文字的,图表的 | |
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14 interface | |
n.接合部位,分界面;v.(使)互相联系 | |
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15 savaged | |
(动物)凶狠地攻击(或伤害)( savage的过去式和过去分词 ); 残害; 猛烈批评; 激烈抨击 | |
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16 savvy | |
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的 | |
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17 browser | |
n.浏览者 | |
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18 auxiliary | |
adj.辅助的,备用的 | |
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19 labor | |
n.劳动,努力,工作,劳工;分娩;vi.劳动,努力,苦干;vt.详细分析;麻烦 | |
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20 wireless | |
adj.无线的;n.无线电 | |
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21 detectors | |
探测器( detector的名词复数 ) | |
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