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Management speak

时间:2009-02-11 07:47来源:互联网 提供网友:不许输   字体: [ ]
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BBC Learning English WeekenderManagement speak
Callum: Hello, I'm Callum Robertson and this is Weekender.
  "Blue-sky thinking", "getting your ducks in a row","thinking out of the box"and "reading from the same page".
  What are these strange phrases? Well they are metaphoricalexpressions for the workplace, a kind of language that isdescribed as management speak, management speak – the waythat managers talk to the employees when they want toencourage them and make them work harder.
  If your boss said to you "We all have to get our ducks in arow!" would you know what was meant and how would you feelabout your boss for saying it!"WORKERI'd probably think the boss is insane1 or maybe temporarilyunwell. I wouldn't understand what he meant at all.
  Callum: Well that's one opinion and it's not an uncommonone. Nicola Clark has commissioned a report oncommunication in the workplace and she believes managershave to think carefully about how they express themselves.
  She calls management speak jargon2, j a r g o n, jargon.
  This is a word for the special vocabulary and languageoften used within a particular type of job –jargon. Jargon isn't always bad, she says, but what doesshe think is very important?
  NICOLA CLARKIt's fine to use jargon when it's considered shorthand3 andwhen everybody within that environment understands it. Ifthey don't they just need to really carefully think aboutthey're saying. Communication is so important.
  Callum: She says that communication is so important.
  Jargon, she says, is ok if everyone understands it. Usingjargon can be an effective form of shorthand, a way ofsaying a lot in a simple sentence. Indeed every professionhas its own jargon but it's only useful if everyoneunderstands it.
  However, even if everyone understands it that doesn't meanthey like it being used, as these office workers comment.
  WORKERSI think the less management speak the better, it can justcause confusion4 and quite often it's just a way of the bossshowing off new management terms that they've learnt onsome expensive course.
  I think it's a real shame that managers rely on such clichés when they are communicating with their staff, becauseit's really patronising, and it accentuates5 the gap betweenmanagers and employees.
  Callum: Those employees weren't fans of management speak.
  They both thought it made their bosses look bad. The secondspeaker called the expressions clichés, clichés – anexpression which is used too much and is not original. Healso thought using them was patronising, patronising –treating the people you are talking to as stupid andunimportant.
  But what about managers themselves, how do they feel aboutthis type of language. I spoke6 to Andrew Thompson one ofthe managers at the BBC. What do you think is his attitudeto this kind of language? I asked him if he hears or evenuses phrases such as 'blue sky thinking' and 'thinkingoutside the box.'
  MANAGERYes, I hear them quite a lot, I hear them in meetings,colleagues use them, I have possibly, though I'd like tosay I haven't, used them a few times.
  There are always new phrases and some of them actually saysomething and are useful and people use them and they comeinto the language and that happens in management as I'msure it happens in all sorts of other areas.
  So you know, of the ones you mentioned, Thinking outsidethe box – it does mean something. I think it's terriblyover-used but you know meaning innovative7 thinking, non-conventional meeting. I can recognise that and as anexpression it's a quick way of saying something. SoI'm not saying all management speak is terrible, I'm just abit sceptical about some of the phrases that come up.
  Callum: Well Andrew isn't completely against managementspeak. He says sometimes it can be a quick way of sayingsomething – it can express an idea simply. But he does saysome expressions are used too much and there are somephrases he is sceptical about. Sceptical, he's not sure ifthey are useful. I went on to ask him if there were anyparticular phrases that he didn't like. Which one does hemention?
  MANAGERI've taken an intense dislike to 'driving things forward'.
  And this is from an organisation8 where one of our owndepartments, the finance9 department if I can name and shamethem, have a slogan which is "Driving Finance Forward"which in my humble10 opinion is not terribly meaningful, itsounds vaguely11 positive so what does it really mean?
  Callum: So Andrew has an intense dislike of, he reallydoesn't like, the phrase "driving things forward", which,he says has no real meaning but sounds a little bitpositive.
  And I suppose this is the main complaint with a lot ofmanagement speak. It has no clear meaning.
  Finally I asked Andrew if he could explain the strangemanagement-speak expression "Keep all our ducks in a row"MANAGERYes, we need to get organised, we need to get ready we needto be prepared and so arguably, why not say "We need to beprepared, or we need to be ready for the next thing we haveto do" I'm not terribly against "getting our ducks in a rowbut I wonder how much it adds"

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1 insane nbVzG     
adj.蠢极的,荒唐的,精神错乱的,疯狂的
参考例句:
  • Insane people are sometimes dangerous.精神病人有时非常危险。
  • The letter made her insane with jealousy.那封信使她妒忌得发疯。
2 jargon I3sxk     
n.术语,行话
参考例句:
  • They will not hear critics with their horrible jargon.他们不愿意听到评论家们那些可怕的行话。
  • It is important not to be overawed by the mathematical jargon.要紧的是不要被数学的术语所吓倒.
3 shorthand Wyzwe     
n.速记,速记法
参考例句:
  • The reporters took down the speech in shorthand.记者们迅速记下讲话的内容。
  • Instead of writing her shorthand by hand,she could use a machine.她可以不用手,而使用一种带键盘的机器进行速记。
4 confusion 3pbz7     
n.困惑,迷乱,混淆,混乱,骚乱
参考例句:
  • His answers to my questions have only added to my confusion.他对我的问题的回答只是使我更加困惑不解。
  • His unexpected arrival threw us into total confusion.他的突然来访使我们完全不知所措。
5 accentuates e4b33fa9b42331305ce25fbde1d8b3ba     
v.重读( accentuate的第三人称单数 );使突出;使恶化;加重音符号于
参考例句:
  • The dark frame accentuates the brightness of the picture. 深色画框更显出画的明亮色彩。 来自《简明英汉词典》
  • Her sunburnt skin accentuates the fairness of her hair. 她那晒黑了的皮肤突出了她的一头金发。 来自《简明英汉词典》
6 spoke XryyC     
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说
参考例句:
  • They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
  • The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。
7 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
8 organisation organisation     
n.组织,安排,团体,有机休
参考例句:
  • The method of his organisation work is worth commending.他的组织工作的方法值得称道。
  • His application for membership of the organisation was rejected.他想要加入该组织的申请遭到了拒绝。
9 finance cktxR     
n.财务管理,财政,金融,财源,资金
参考例句:
  • She is an expert in finance.她是一名财政专家。
  • A finance house made a bid to buy up the entire company.一家信贷公司出价买下了整个公司。
10 humble ddjzU     
adj.谦卑的,恭顺的;地位低下的;v.降低,贬低
参考例句:
  • In my humble opinion,he will win the election.依我拙见,他将在选举中获胜。
  • Defeat and failure make people humble.挫折与失败会使人谦卑。
11 vaguely BfuzOy     
adv.含糊地,暖昧地
参考例句:
  • He had talked vaguely of going to work abroad.他含糊其词地说了到国外工作的事。
  • He looked vaguely before him with unseeing eyes.他迷迷糊糊的望着前面,对一切都视而不见。
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