发现潜在的就业机会

 　　When asked why Sony Corporation had been so successful, Chairman Akio Morita said, "We never follow. We do what others don't." That's the essence of marketing¹: going where others aren't!

　　Most job-hunters confine themselves to traditional approaches like answering want ads and working with recruiters. That's fine, but that's where your competition goes too.

　　Anyone who tries something new and different--but not idiotic--will have a big advantage. Few job hunters write to career consultants², conference attendees, media people, and venture capitalists. You might want to try it.

　　Listen to radio and watch newspapers and television for for items in your interest area. The media are in the information business. They are accustomed to trading ideas, so don't be afraid to approach them. Write to business people featured in stories. Write to editors. Contact journalists who've written articles.

　　While outrageous³ tactics, like dressing⁴ like a clown or printing your resume on a T-shirt, seldom work, don't be afraid to "do what others don't."

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 consultants   

顾问( consultant的名词复数 )； 高级顾问医生，会诊医生

参考例句：

• a firm of management consultants 管理咨询公司
• There're many consultants in hospital. 医院里有很多会诊医生。

3 outrageous   

adj.无理的，令人不能容忍的

参考例句：

• Her outrageous behaviour at the party offended everyone.她在聚会上的无礼行为触怒了每一个人。
• Charges for local telephone calls are particularly outrageous.本地电话资费贵得出奇。

4 dressing   

n.(食物)调料；包扎伤口的用品，敷料

参考例句：

• Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
• The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。