商务英语考试情景口语对话:人口统计报告

 　　A： The demographic reports are in.。. From the looks of it， we’re going to have to re-evaluate some of the content for our promotional events in different venues¹.

　　B:Why， what’s the lowdown？

　　A： According to the report， our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid²-level to upper-class income levels， universtity or postgraduates³， married no children， white collar.。. You know the kind. Chicago on the other hand is mostly mid to low income levels， single parent homes， blue collar.。. I think we’re talking about two totally different target groups.

　　B： I have no idea there was that great of deviation⁴ between the two venues… To make our products sell， we have to take the target audience into account.

　　A： No kidding. We’ve got to come up with two completely different sales pitches to suit the needs of each groups.

　　人口统计报告已经出来了…从结果来看，我们要对一些不同指定地点的促销活动内容进行重新评估。

　　为什么？事实真相是什么？

　　根据报告内容，从我们的顾客群体来看，波士顿与芝加哥大不相同。波士顿的顾客大多是中上等收入，大学或研究毕业生，已婚没有孩子，白领阶层…就是你了解的那种人。而芝加哥的顾客大多是中下收入水平，单亲家庭，蓝领阶层…我认为他们是两种完全不同商务目标群。

　　我不知道这两个地区有这么大差别。.为了卖好我们的产品，我们一定要把目标消费者考虑进去。

　　不开玩笑。我们一定要想出两套完全不同的推销方式以适应各个群体的需要。

　　Lowdown： 内幕，真相

　　Give me the lowdown on the new manager. 告诉我那新经理的底细.Make-up： the different things， people， etc. that combine to form something; the way in which they combine 组成成分;构成方式

　　the make-up of a TV audience 电视观众的构成

　　the page make-up of a text（= the way in which the words and pictures are arranged on a page） 文本的版面设计

　　deviation： the act of moving away from what is normal or acceptable⁵; a difference from what is expected or acceptable 背离;偏离;违背

　　deviation from the previously⁶ accepted norms⁷ 违背事先接受的准则

　　sexual⁸ deviation 性偏离

　　a deviation from the plan 违背计划

　　take account of something; take something into account： to consider particular facts， circumstances， etc. when making a decision about something 考虑到;顾及

　　The company takes account of environmental issues wherever possible. 只要有可能，这家公司总是尽量考虑到环境问题。

　　Coursework is taken into account as well as exam results. 除考试结果外，课程作业也要计入成绩。

　　The defendant⁹ asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行。

　　Pitch： talk or arguments used by a person trying to sell things or persuade people to do something 推销的话;说教;宣传论点

　　an aggressive sales pitch 强人所难的推销行话

　　the candidate’s campaign pitch 候选人的竞选宣传

　　Each company was given ten minutes to make its pitch. 每个公司有十分钟时间进行推销宣传。

1 venues   

n.聚集地点( venue的名词复数 )；会场；（尤指）体育比赛场所；犯罪地点

参考例句：

• The band will be playing at 20 different venues on their UK tour. 这个乐队在英国巡回演出期间将在20个不同的地点演出。
• Farmers market corner, 800 meters long, 60 meters wide livestock trading venues. 农牧市场东北角，有长800米，宽60米的牲畜交易场地。 来自互联网

2 mid   

adj.中央的，中间的

参考例句：

• Our mid-term exam is pending.我们就要期中考试了。
• He switched over to teaching in mid-career.他在而立之年转入教学工作。

3 postgraduates   

研究生( postgraduate的名词复数 )

参考例句：

• Professor Zhu will give lectures to the postgraduates [graduate students] this term. 朱教授这学期给研究生开课。
• These postgraduates were a very talented group. 这些研究生是一群天分很高的学生。

4 deviation   

n.背离，偏离；偏差，偏向；离题

参考例句：

• Deviation from this rule are very rare.很少有违反这条规则的。
• Any deviation from the party's faith is seen as betrayal.任何对党的信仰的偏离被视作背叛。

5 acceptable   

adj.可接受的，合意的，受欢迎的

参考例句：

• The terms of the contract are acceptable to us.我们认为这个合同的条件可以接受。
• Air pollution in the city had reached four times the acceptable levels.这座城市的空气污染程度曾高达可接受标准的四倍。

6 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

7 norms   

n. 规范 名词norm的复数形式

参考例句：

• deviation from the previously accepted norms 违背事先接受的准则
• Everyone should abide by our social norms. 我们每个人都应该遵守社会行为准则。

8 sexual   

adj.性的，两性的，性别的

参考例句：

• He was a person of gross sexual appetites.他是个性欲旺盛的人。
• It is socially irresponsible to refuse young people advice on sexual matters.拒绝向年轻人提供性方面的建议是对社会不负责任。

9 defendant   

n.被告；adj.处于被告地位的

参考例句：

• The judge rejected a bribe from the defendant's family.法官拒收被告家属的贿赂。
• The defendant was borne down by the weight of evidence.有力的证据使被告认输了。