求职英语：如何用英文做简报！

 　职场上的竞争有如无形的战争，虽没有刀光剑影，却也是险象环生。面对众多竞争对手，你是否拥有自己的法宝？现在，让双语职场为你献上一计：如何用英文做简报！睁大眼睛好好看咯，这样一件法宝可不是谁都能拥有的哦。

　　Part I Opening A Presentation 开场白Jackson Wu is the Marketing¹ Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects³ of the Chinese market at present, he does some market research.

　　Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect².

　　Jackson Wu是北京诺森公司的市场部经理，此公司专门生产时尚太阳镜。鉴于目前中国市场的发展前景，他做了一个行销企划。今天，他要向部门全体成员做一个简报，描述市场现状以及未来发展前景。

　　Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I’m the Marketing Manager in Beijing for Notson Limited. I’m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we’re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

　　Jackson：早上好，感谢各位今天的莅临，我是Jackson，诺森公司北京地区的市场部经理。今天在这里向各位说明本公司的行销企划，是针对本公司如何将产品打入富裕的中国市场所拟定的。据调查，中国市场存在丰厚的利润潜力，对此绝佳的机会，我们感到十分兴奋，同时也希望能把这种激动的心情传达给在座各位。

　　Jackson: I’d like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I’ll go over the ③standard types of advertising⁴ that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I’ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I’d like to get to the first point, the ⑤current state of China’s consumer market.

　　Jackson：我首先会汇报一些中国消费市场的实际情况与数据；然后，再说明过去比较成功的典型广告案例，包括近来大家都知道的一些例子。接着，我会给大家分析目前中国市场潜在的机会。最后，通过市场调查得出的结论，我将向大家说明如何打入中国市场的问题。简报之后，我将发给各位一本关于这份行销计划的报告书，里面写得非常详细。简报结束后，是大家自由发问和讨论的时间。因此，若你们有任何问题，请介时提出。我知道大家都很忙，我想马上开始介绍今天简报的第一项主题：中国消费市场的现况。

　　职场上的竞争有如无形的战争，虽没有刀光剑影，却也是险象环生。面对众多竞争对手，你是否拥有自己的法宝？现在，让双语职场为你献上一计：如何用英文做简报！睁大眼睛好好看咯，这样一件法宝可不是谁都能拥有的哦。

　　Part I Opening A Presentation 开场白Jackson Wu is the Marketing Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects of the Chinese market at present, he does some market research.

　　Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect.

　　Jackson Wu是北京诺森公司的市场部经理，此公司专门生产时尚太阳镜。鉴于目前中国市场的发展前景，他做了一个行销企划。今天，他要向部门全体成员做一个简报，描述市场现状以及未来发展前景。

　　Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I’m the Marketing Manager in Beijing for Notson Limited. I’m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we’re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 prospect   

n.前景，前途；景色，视野

参考例句：

• This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
• The prospect became more evident.前景变得更加明朗了。

3 prospects   

n.希望，前途(恒为复数)

参考例句：

• There is a mood of pessimism in the company about future job prospects. 公司中有一种对工作前景悲观的情绪。
• They are less sanguine about the company's long-term prospects. 他们对公司的远景不那么乐观。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。