自拍刺激雅诗兰黛化妆品销售大增

 　　BBC News – Some call it extreme narcissism¹, for others, it is just a bit of fun. For Estee Lauder, the selfie is a trend that has helped drive a rise in make-up sales. Cosmetics² was the fastest growing division for the company for the full-year to 30 June, with turnover³ up 9%.

　　BBC新闻 – 有些人称这是极端自恋，而对另一些人，这只是一点乐趣而已。对雅诗兰黛来说，自拍是帮助推动化妆品销售增长的一股潮流。化妆品是公司至6月30日为止全年增长最快的部门，营业额上升9%。

　　The owner of brands such as Clinique, MAC and Bobbi Brown, said there has been a "shift in consumer preferences". The upshot is that the snap-happy want to be camera ready at all times. That impulse helped Estee Lauder's sales to rise by 4% to a total of $11.2bn for the year.

　　拥有倩碧，MAC和波比布朗等品牌的这家公司说，“消费者偏好发生了转移”。结果是快拍热爱者希望随时上镜。这种冲动帮助雅诗兰黛本年度销售增长4%，销售总额达到112亿美元。

　　The company said that there has been strong demand for lipsticks⁴ and foundation, with a particular growth spurt⁵ in Britain. MAC, Bobbi Brown and Smashbox, which it acquired in 2010, all reported double digit⁶ sales growth.

　　公司说，对唇膏和粉底一直存在着强劲需求，特别是在英国出现了急剧增长。MAC，波比布朗和公司2010年收购的出色潮流，都录得了双位数销售增长。

　　A spokeswoman for Estee Lauder said: "Everyone is taking photos now and make-up can allow you to transform yourself according to the mood."

　　雅诗兰黛的发言人说：“大家现在都在拍照，化妆可让人根据心境让自己变个模样。”

　　The company said sales of products such as make-up palettes have increased because they are a favourite of the internet beauty vloggers.

　　公司说，化妆调色板等产品销售增加了，因为这些是互联网美容博主的宠儿。

　　Cosmetics are increasingly crossing the gender-divide. Estee Lauder said, for example, men in Korea will buy cosmetics and are particularly keen to have good brows, nice skin and a "glow".

　　化妆品正逐渐跨越性别鸿沟。雅诗兰黛说，例如，韩国男人会买化妆品，而且尤其热衷于拥有好看的眉毛，光洁的皮肤和“红光满面”。

　　With the global cosmetics market set to grow to $675bn by 2020, according to Research and Markets, there will be no shortage of potential new brands for Estee Lauder to target.

　　根据研究与市场公司，全球化妆品市场到2020年将增长至6750亿美元，将不缺潜在的成为雅诗兰黛收购对象的新品牌。

1 narcissism   

n.自我陶醉，自恋

参考例句：

• Those who suffer from narcissism become self-absorbed.自恋的人会变得自私。
• The collective narcissism of the Kerouac circle is ultimately boring.凯鲁亚克和他周围人物的集体自我陶醉欲最终使人厌烦不已。

2 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

3 turnover   

n.人员流动率，人事变动率；营业额，成交量

参考例句：

• The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
• Our turnover actually increased last year.去年我们的营业额竟然增加了。

4 lipsticks   

n.口红，唇膏( lipstick的名词复数 )

参考例句：

• She likes feminine things like brushes, lipsticks, scarves and jewellery. 她喜欢画笔、口红、围巾和珠宝等女性的东西。 来自时文部分
• She had two lipsticks in her purse. 她的手提包里有两支口红。 来自辞典例句

5 spurt   

v.喷出；突然进发；突然兴隆

参考例句：

• He put in a spurt at the beginning of the eighth lap.他进入第八圈时便开始冲刺。
• After a silence, Molly let her anger spurt out.沉默了一会儿，莫莉的怒气便迸发了出来。

6 digit   

n.零到九的阿拉伯数字，手指，脚趾

参考例句：

• Her telephone number differs from mine by one digit.她的电话号码和我的只差一个数字。
• Many animals have five digits.许多动物有5趾。