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A nation of foodies?
The UK has become a nation of foodies, with increasingly sophisticated tastes and an appetite for world cuisines2. Witness all the TV food programmes and cookery books, the celebrity3 status of many chefs, the popularity of farmers' markets and regional food fairs, the trend in food related travel and the money we spend on doing up kitchens.
Jamie Oliver won massive support for his campaign for improved standards in school dinners and Gillian McKeith had phenomenal success from her 'you are what you eat' approach to eating. And yet, we are also labelled a bad food nation.
The ready meal boom
The UK eats the most ready meals in Europe. Pizza, pasta, oven chips all quickly re-heated and no messing. Supermarkets and convenience stores display a dazzling range – the more exotic the better.
Julia Michna, head of 'meal solutions' at Marks and Spencer observes that 'Britain's multiculturalism4 [means] ethnic5 cuisines, which people are often scared of cooking from scratch, are far more popular.
One quarter of chilled meals are Indian, and nearly one in five is Chinese'. Only 18% of sales are for traditional British food. We want a tastier, spicier6 variation on the bland7, standard UK diet.
Taste, time, trends – and talent
Why do ready meals seduce8 us? Convenience certainly; people commonly say they are too busy; they don't have enough time to cook.
Other relevant trends in the ready meal boom are social; as more people live alone they are less motivated to cook from scratch. Families often eat apart, and ready-meals allow them more flexibility9. Lloyd, 26, from Devon, says 'I think ready meals are okay. They do what that say (give you a fast food fix).
My favourite is Marks and Spencer jacket potato with cheese.' Ashleigh, 22, from Downpatrick, says 'My favourites are pizza and frozen meals which I have about twice a week'
Our passion for ready meals is probably due to the huge variety and the quality available. We are always so busy and finding time to cook can sometimes seem like an inconvenience when there is a quick tasty alternative. Some people do still enjoy the creativity of cooking a meal from scratch though. What do you prefer?
a foodie - (n.) : someone who is knowledgeable11 about food and drink
sophisticated (adj.) : good judgement about socailly important things
a ready meal : a meal which is bought from the shop ready to be reheated and eaten without cooking. These meals are often frozen.
dazzling (adj.) : very impressive or attractive
bland (adj.) : having little taste
a boom (n.) : a rapid increase of business activity
jacket potato (n.) : a potato cooked in the oven in its skin
do something from scratch : begin something without using anything that existed or was prepared before
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1 cuisine | |
n.烹调,烹饪法 | |
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2 cuisines | |
n.烹饪( cuisine的名词复数 );菜肴;(通常指昂贵的饭店中的)饭菜;烹饪艺术 | |
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3 celebrity | |
n.名人,名流;著名,名声,名望 | |
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4 multiculturalism | |
n.多元文化 | |
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5 ethnic | |
adj.人种的,种族的,异教徒的 | |
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6 spicier | |
adj.用香料调味的( spicy的比较级 );有香料味的;有刺激性的;(故事、新闻等) 刺激的 | |
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7 bland | |
adj.淡而无味的,温和的,无刺激性的 | |
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8 seduce | |
vt.勾引,诱奸,诱惑,引诱 | |
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9 flexibility | |
n.柔韧性,弹性,(光的)折射性,灵活性 | |
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10 glossary | |
n.注释词表;术语汇编 | |
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11 knowledgeable | |
adj.知识渊博的;有见识的 | |
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