买烟=买病？韩国禁烟广告引吸烟者抗议

 　　Smokers¹ in South Korea are protesting against a new government advert² which equates³ buying cigarettes with buying disease, it's reported.

　　韩国吸烟者抗议政府新发布的禁烟广告。据报道，这份广告将购买香烟等同于购买疾病。

　　The health ministry⁴'s 44-second video shows people approaching a cigarette kiosk, but instead of requesting a particular brand they ask the assistant to give them a serious health problem, The Korea Times reports. "Give me a lung cancer," one person says, before the shop assistant hands them a pack of cigarettes. The advert has been running since 16 November as part of the "Smoking is a Disease" campaign. But it has riled the country's largest smokers' group, an online community called I Love Smoking, which has previously⁵ challenged government policies in court.

　　据《韩国时报》报道，在卫生部发布的这份44秒的视频中，人们走到一个香烟亭，没有点某个牌子的香烟，而是要求售货员给他们来一份重大疾病。“给我肺癌，”一个顾客抢在售货员递过来一包香烟前说道。韩国发起了“吸烟有害健康”宣传活动，该广告也是相关举措之一，自11月16日起一直在播放。但它却惹恼了该国最大的吸烟者群体——一个叫“我爱吸烟”的网上社区。该团体此前曾向法院起诉政府相关政策。

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　　"The ministry's video has clearly crossed the line," the group says in a statement, noting that the government earns a huge amount of tax revenue from tobacco products. "If smoking is a disease, drinking is a disease because it causes liver problems and eating fast food is also a disease as it brings about obesity," it says. "It is a jump of logic⁶ and discriminates⁷ against smokers." The group wants the advert to be pulled, and is planning a protest in front of the Ministry of Health. It's also calling on the Korea Communications Standards Commission to intervene.

　　“卫生部的视频明显太过分了!”该组织在一份声明中说道，并提到韩国政府从烟草产品中获得了巨额税收。“如果吸烟有害健康，那么喝酒也有害健康，因为它会导致肝脏疾病。吃快餐也有害健康，因为会导致肥胖，”该组织称。“这是一种跳跃式逻辑，是对吸烟者的歧视。”该组织要求立即停播该广告，并计划在卫生部门前进行抗议。同时它还呼吁韩国通信标准委员会进行干涉。

　　The current advert was launched after an earlier spot was deemed "not strong enough", one ministry official told the Korea Herald⁸, adding that the new campaign could prove "painful" for some viewers. It's the latest in a string of measures to try to dissuade⁹ people from lighting¹⁰ up, in a country where about 44% of men are smokers. In January, the price of cigarettes was almost doubled, and a smoking ban was extended to cover all eateries.

　　一位卫生部官员向《韩国先驱报》透露，由于先前的广告被认为“太过含蓄”，所以才发布了这则广告。他还说，这场新运动可能会让有些观众“感到不快”。在韩国，约44%的男性吸烟。政府采取一系列措施劝阻人们吸烟，该广告只是其中最新措施而已。今年1月份，香烟的价格几乎涨了1倍，禁烟令覆盖到所有小餐馆。

　　Vocabulary

　　dissuade：劝阻，劝止

　　eatery：简便饮食店；小饭馆

1 smokers   

吸烟者( smoker的名词复数 )

参考例句：

• Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
• Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。

2 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。

3 equates   

v.认为某事物（与另一事物）相等或相仿( equate的第三人称单数 )；相当于；等于；把（一事物） 和（另一事物）等同看待

参考例句：

• He equates success with material wealth. 他认为成功等同于物质财富。 来自《简明英汉词典》
• This equates to increased and vigor, better sleep and sharper mental acuity. 也就是说可以起到增强活力，改善睡眠，提高心智的作用。 来自互联网

4 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

5 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

6 logic   

n.逻辑(学)；逻辑性

参考例句：

• What sort of logic is that?这是什么逻辑？
• I don't follow the logic of your argument.我不明白你的论点逻辑性何在。

7 discriminates   

分别，辨别，区分( discriminate的第三人称单数 )； 歧视，有差别地对待

参考例句：

• The new law discriminates against lower-paid workers. 这条新法律歧视低工资的工人。
• One test governs state legislation that discriminates against interstate commerce. 一个检验约束歧视州际商业的州立法。 来自英汉非文学 - 环境法 - 环境法

8 herald   

vt.预示...的来临，预告，宣布，欢迎

参考例句：

• In England, the cuckoo is the herald of spring.在英国杜鹃鸟是报春的使者。
• Dawn is the herald of day.曙光是白昼的先驱。

9 dissuade   

v.劝阻，阻止

参考例句：

• You'd better dissuade him from doing that.你最好劝阻他别那样干。
• I tried to dissuade her from investing her money in stocks and shares.我曾设法劝她不要投资于股票交易。

10 lighting   

n.照明，光线的明暗，舞台灯光

参考例句：

• The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
• The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。