揭秘网络红人们的致富之路

 Not long ago, YouTube star Michelle Phan wowed the beauty products market when she succeeded in setting up a personal cosmetics¹ brand by just uploading makeup² tutorials to YouTube. To this day, her success is hailed as a testament³ to the power of the Internet.

不久前，YouTube红人米歇尔·潘震惊了整个美妆市场：她靠着在视频网站YouTube上更新教程成功地建立了自己的化妆品品牌。直至今日，她的成功依然被赞为网络力量的证明。

Now, thousands of others are trying to emulate⁴ Phan in China. They boast huge online following. The ability to transfix eyeballs online, especially on social networking platforms, these days translates to celebrityhood and riches.

现在，中国有很多人试图效仿潘。这些人在网上有大量的粉丝。她们在社交网络平台上吸引眼球的能力使得他们成为了网络红人和富人。

Such leaders are building up thousands of online communities by sharing knowledge on subjects like fashion, beauty and electronic games or just by producing humorous videos. In the process, they make loads of money.

这些潮流领导者创建了大量的线上社区，在其中分享如时尚，美容和电子游戏等不同领域的知识，或者是制作搞笑视频。在这个过程中，他们挣到了很多钱。

The list below summarizes the key ways by which such cyber stars grow rich:

以下几点能够总结出这些网红们挣钱的诀窍。

揭秘网络红人们的致富之路

1.Tips and virtual gifts from fans

1.粉丝或打赏或送虚拟礼物

Most online platforms have introduced a "tips" system for fans to give cash to online celebrities⁶. For example, when an online celebrity⁵ publishes a fashion-themed article on WeChat, China's most popular instant messaging tool, readers can reward the author with tips ranging from 1 yuan (15 cents) to 256 yuan by using its digital payment tool.

多数线上平台都引进了“打赏”系统，方便粉丝给网红们打款。举个例子，当一位网红在中国最流行的即时信息交流平台微信上发表了一篇关于时尚的文章后，读者们可以通过微信的数字支付工具用1到256元的赏钱奖励作者。

2.Advertising⁷ fees from luxury brands

2.奢侈品牌广告费

Luxury brands such as Channel and Prada are turning to online celebrities for targeted marketing⁸. When releasing latest products, these companies often invite online celebrities to advertise the products on Sina Weibo, China's version of Twitter.

奢侈品品牌如香奈儿和普拉达向网红寻求帮助，以进行有针对性的营销。每当有新品发布时，这些公司就会邀请网红在中国版Twitter微博上打广告。

3.Profits from running online stores

3.经营网店获利

Setting up a personal fashion brand is the most popular income source for most online celebrities. It is also the stream that pulls in the largest part of their income. One shining example is Zhang Dayi, 28. She has cultivated more than 4 million followers⁹ on Sina microblog. By regularly posting her store's fashion items and corresponding links on her Sina microblog account, Zhang successfully converted her online store on marketplace Taobao into a must-visit destination for female online shoppers. Her shop is listed as the second-best store in terms of sales in 2015 on Taobao, the consumer-to-consumer platform of Alibaba Group Holding Ltd.

对于网红们来说，最普遍的收入来源莫过于建立个人时尚品牌了。这也是她们收入的主要来源。一个引人注目的例子就是28岁的张大奕。她在微博上有超过四百万粉丝。张大奕经常在她的微博账户上发表店铺时尚单品的链接，这使得她的店铺成为女性在淘宝网红店中必逛的店铺。2015年她的店铺销售量在淘宝（阿里巴巴旗下C2C购物平台）上高居第二。

4.Appearance fees

4.通告费

Internet celebrities no longer limit their commercial activities to the online world. It is increasingly common for companies to pay them to attend offline gatherings¹⁰ like product launches and similar corporate¹¹ events and celebrations.

网红们不仅仅只在线上赚钱。现在也有公司付费邀请网红出席产品发布会，或者类似的合作项目、庆典等线下活动，这一情况已经越来越普遍了。

 

1 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

2 makeup   

n.组织；性格；化装品

参考例句：

• Those who failed the exam take a makeup exam.这次考试不及格的人必须参加补考。
• Do you think her beauty could makeup for her stupidity?你认为她的美丽能弥补她的愚蠢吗？

3 testament   

n.遗嘱；证明

参考例句：

• This is his last will and testament.这是他的遗愿和遗嘱。
• It is a testament to the power of political mythology.这说明，编造政治神话可以产生多大的威力。

4 emulate   

v.努力赶上或超越，与…竞争；效仿

参考例句：

• You must work hard to emulate your sister.你必须努力工作，赶上你姐姐。
• You must look at the film and try to emulate his behavior.你们必须观看这部电影，并尽力模仿他的动作。

5 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

6 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

7 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

8 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

9 followers   

追随者( follower的名词复数 )； 用户； 契据的附面； 从动件

参考例句：

• the followers of Mahatma Gandhi 圣雄甘地的拥护者
• The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。

10 gatherings   

聚集( gathering的名词复数 )； 收集； 采集； 搜集

参考例句：

• His conduct at social gatherings created a lot of comment. 他在社交聚会上的表现引起许多闲话。
• During one of these gatherings a pupil caught stealing. 有一次，其中一名弟子偷窃被抓住。

11 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。