效仿赫敏的丢书大作战 为何在中国遇尴尬？

 　　Inspired by Harry¹ Potter star Emma Watson, a Chinese firm launched a large-scale book-sharing campaign last week. But instead of winning praise, the innocuous campaign has drawn² ridicule³ from netizens.

　　受到《哈利波特》影星艾玛·沃森的启发，一家中国公司上周发起了大规模的图书分享活动。可是非但没有赢得赞扬，不咸不淡的活动还引来了网友的冷嘲热讽。

　　The media-savvy organisers have placed more than 10,000 books around the underground, taxis and planes in Beijing, Shanghai and Guangzhou. The campaign will soon expand into other cities.

　　组织方颇具媒体意识，在北京、上海、广州的地铁、出租还有飞机上放了一万多本书。活动很快将扩展到其它城市。

　　效仿赫敏的丢书大作战 为何在中国遇尴尬？

　　Some books were left untouched because passengers thought they had been left there by people wanting to save the seats; some books were taken away by cleaners; people also complained that they couldn't get to the books because the carriages were too crowded.

　　有些书人们碰都没碰，因为乘客们觉得这是有人用来占座的；有些书被清洁工人拿走了；人们抱怨说，车厢太挤，他们拿不到书。

　　Shanghai Metro⁴ has urged passengers not to participate during peak hours, saying that the campaign could affect commuters. Guangzhou Metro also said it might also disrupt public order.

　　上海地铁敦促乘客们在高峰时期不要参与该活动，称这一活动或影响通勤。广州地铁也称，该活动或扰乱公共秩序。

　　But many social media users took issue with the motives⁵ of the book-sharing drive itself, criticising it as an eye-grabbing marketing⁶ event that did little to encourage reading.

　　但许多社交媒体用户拿图书分享推动计划的动机做文章，批判其为夺人眼球的市场活动，对阅读的促进作甚小。

　　Some social media users pointed⁷ out that Watson has studied at Brown University and Oxford⁸ University; she is an avid⁹ reader that has her own feminist¹⁰ book club. But Chinese celebrities¹¹ endorsing¹² the campaign didn't seem to be reading much.

　　部分社交媒体用户指出，沃森已在布朗大学和牛津大学求学，读起书来如饥似渴，自己也有女权读书俱乐部。但支持活动的中国名人并不见得怎么读书。

　　Even though Chinese society values education, Chinese people had a target-oriented attitude towards reading. It is not seen as something to be enjoyed, or something that serves a higher purpose.

　　尽管中国社会重视教育，中国人对待阅读的态度目的性强。读书似乎不是什么乐事，也不是什么高目标。

　　The co-founder of the campaign didn't seem bothered by the flurry of criticism and said they had not received any money from the publishers, but admitted that it brought a lot of good publicity¹³ to the one-year-old company.

　　活动的合作创办方似乎对阵阵批评并不挂心上，称他们并没有收取出版社的钱，但也承认对成立才一年之久的公司带来了不少正面宣传。

1 harry   

vt.掠夺，蹂躏，使苦恼

参考例句：

• Today,people feel more hurried and harried.今天，人们感到更加忙碌和苦恼。
• Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。

2 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

3 ridicule   

v.讥讽，挖苦；n.嘲弄

参考例句：

• You mustn't ridicule unfortunate people.你不该嘲笑不幸的人。
• Silly mistakes and queer clothes often arouse ridicule.荒谬的错误和古怪的服装常会引起人们的讪笑。

4 metro   

n.地铁；adj.大都市的；(METRO)麦德隆(财富500强公司之一总部所在地德国，主要经营零售)

参考例句：

• Can you reach the park by metro?你可以乘地铁到达那个公园吗？
• The metro flood gate system is a disaster prevention equipment.地铁防淹门系统是一种防灾设备。

5 motives   

n.动机，目的( motive的名词复数 )

参考例句：

• to impeach sb's motives 怀疑某人的动机
• His motives are unclear. 他的用意不明。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 pointed   

adj.尖的，直截了当的

参考例句：

• He gave me a very sharp pointed pencil.他给我一支削得非常尖的铅笔。
• She wished to show Mrs.John Dashwood by this pointed invitation to her brother.她想通过对达茨伍德夫人提出直截了当的邀请向她的哥哥表示出来。

8 Oxford   

n.牛津（英国城市）

参考例句：

• At present he has become a Professor of Chemistry at Oxford.他现在已是牛津大学的化学教授了。
• This is where the road to Oxford joins the road to London.这是去牛津的路与去伦敦的路的汇合处。

9 avid   

adj.热心的；贪婪的；渴望的；劲头十足的

参考例句：

• He is rich,but he is still avid of more money.他很富有,但他还想贪图更多的钱。
• She was avid for praise from her coach.那女孩渴望得到教练的称赞。

10 feminist   

adj.主张男女平等的，女权主义的

参考例句：

• She followed the feminist movement.她支持女权运动。
• From then on,feminist studies on literature boomed.从那时起，男女平等受教育的现象开始迅速兴起。

11 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

12 endorsing   

v.赞同( endorse的现在分词 )；在（尤指支票的）背面签字；在（文件的）背面写评论；在广告上说本人使用并赞同某产品

参考例句：

• Yet Communist leaders are also publicly endorsing religion in an unprecedented way. 不过，共产党领导层对宗教信仰的公开认可也是以前不曾有过的。 来自互联网
• Connecticut Independent Senator Joseph Lieberman is endorsing Republican Senator John McCain. 康涅狄格州独立派参议员约瑟夫。列波曼将会票选共和议员约翰。麦凯恩。 来自互联网

13 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。