托福写作高分范文：advertisements

 　Most advertisements make products much better than they really are.

　　I strongly agree to the statement that most advertisements makes the products presented much better than they really are, and points below supports my idea.

　　An essential reason concerns the nature of advertising¹ – advertisers, in most cases, would only make products seem better than they really are, not the other way around. Since the ultimate aim of advertising is to persuade people into buying something, and people would natually be attracted by something that is desirable rather than repellent, advertisements are certainly made to display a more attractive image of products. Therefore, customers would first be graviated towards the virtual product that is somewhat dishonestly pictured by advertisers, then desire to own it, and eventually purchase it. In this way, the desire of consumers is satisfied, the purpose of production achieved, and the advertising process completed.

　　But the norm that a “good” product is advertised as a “better” one is often challenged or even reversed – that is, unscrupulous businessmen make use of advertising to sell inferior products, which raises a moral question. For example, my mother was once attracted by a commercial of a encyclopedia² which was claimed to be the one and only complete version of several ancient Chinese documents. She rushed to the shop and bought this “limited version” at a eye-popping price, and regarded it as one of the most precious things in our house. However, a few months later she found the same version was sold in bulk at another shop at an unbelievably low price, which annoyed her for quite a long time. We can learn from the experience that we should not always trust the advertisements that are apparently³ exaggerating products, and keep alert in the swarm⁴ of television commercials.

　　However, the notion that “advertisement always make us disappointed” sometimes results from consumers' unrealistic expectation of products. Advertising easily makes people to imagine “perfect” products which are not realistic at all, but consumers would rather keep this unreasonable⁵ hope. Then they would be inevitably⁶ disappointed by the actual products which cannot be so perfect, and attribute the cause to advertising. But it is actually the unrealistic expectation that eclipses any product, because a perfect image is absolutely subjective⁷ and could not even be realized. For example, I once signed up for a group tour toLantaoIslandinHong Kong, being attracted by the beautiful landscape pictures posted in the advertisements. But later on in the journey I was disappointed because actual scenery was never as attractive as what I had expected to see. Therefore, an unrealistic expectation is to be avoided in making any buying decision.

　　In conclusion, advertisements do make products seem much better than they really are, as a result of commercial propaganda and our unrealistic hope imposed on products. A better solution would be that both consumers and sellers keep a more realistic point of view, and avoid unreasonable selling or buying behavior.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 encyclopedia   

n.百科全书

参考例句：

• The encyclopedia fell to the floor with a thud.那本百科全书砰的一声掉到地上。
• Geoff is a walking encyclopedia.He knows about everything.杰夫是个活百科全书，他什么都懂。

3 apparently   

adv.显然地；表面上，似乎

参考例句：

• An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
• He was apparently much surprised at the news.他对那个消息显然感到十分惊异。

4 swarm   

n.(昆虫)等一大群；vi.成群飞舞；蜂拥而入

参考例句：

• There is a swarm of bees in the tree.这树上有一窝蜜蜂。
• A swarm of ants are moving busily.一群蚂蚁正在忙碌地搬家。

5 unreasonable   

adj.不讲道理的，不合情理的，过度的

参考例句：

• I know that they made the most unreasonable demands on you.我知道他们对你提出了最不合理的要求。
• They spend an unreasonable amount of money on clothes.他们花在衣服上的钱太多了。

6 inevitably   

adv.不可避免地；必然发生地

参考例句：

• In the way you go on,you are inevitably coming apart.照你们这样下去，毫无疑问是会散伙的。
• Technological changes will inevitably lead to unemployment.技术变革必然会导致失业。

7 subjective   

a.主观(上)的，个人的

参考例句：

• The way they interpreted their past was highly subjective. 他们解释其过去的方式太主观。
• A literary critic should not be too subjective in his approach. 文学评论家的看法不应太主观。