GRE作文点评：尝试用问句开头

"Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image."

　　Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake (＝at risk). Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.

　　个人认为以问句为开头是一种百用不厌的好方式，一来吸引了阅卷者的注意，二来又容易抓住中心。

　　精华：a central concern

　　be at stake

　　yield to = give up the position to……让位于，被……主宰

　　The important role of image is particularly evident in the business world. Consider, for example, today's automobile² industry. American cars are becoming essentially³ identical to competing Japanese cars in nearly every mechanical and structural⁴ respect, as well as in price. Thus to compete effectively auto¹ companies must now differentiate⁵ their products largelythrough image advertising⁶, by conjuring⁷ up(＝create) certain illusory benefits——such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted⁸ within a year with products that are essential the same——except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry,  where originality⁹, artistic¹⁰ interpretation¹¹, and technical proficiency¹² have yielded almost entirely¹³ to sex appeal.

　　这一段主要是举例说明image确实在当今竞争激烈的商界、演艺界重磅地位。关于image重要的例子其实是挺好联系实际的。

　　The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking¹⁴ has always emphasized rhetoric¹⁵ and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit¹⁶, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent¹⁷ of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query¹⁸ whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave¹⁹ and politically correct Clinton. After all, Lincoln was homely²⁰, Taft was obese²¹, and F.D.R. was crippled.

　　其实在写作之中加入一点幽默的成分，会有一些出人意料的效果。正如我们的toefl。

　　In the long term, however, the significance of image wanes²² considerably²³. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative²⁴ to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that today's best-selling books often become tomorrow's pulp²⁵. Even in politics, I think history has a knack²⁶ for peeling away image to focus on real accomplishments²⁷. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System——and not for his rough-and-ready wardrobe.

　　In the final analysis, it seems that in every endeavor  where  success depends to some degree on persuasion²⁸, marketing²⁹, or salesmanship, image has indeed become the central concern of those who seek to persuade. And as our lives become busier, our attention spans briefer, and our choices among products and services greater, I expect this trend to continue unabated—— for better or worse.

　　作者主要着眼于阐释image的重要性，而多少忽略了对“实质终于表面形象”的论述，这是作者的一点小失败了。

1 auto   

n.(=automobile)(口语)汽车

参考例句：

• Don't park your auto here.别把你的汽车停在这儿。
• The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。

2 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

3 essentially   

adv.本质上，实质上，基本上

参考例句：

• Really great men are essentially modest.真正的伟人大都很谦虚。
• She is an essentially selfish person.她本质上是个自私自利的人。

4 structural   

adj.构造的，组织的，建筑（用）的

参考例句：

• The storm caused no structural damage.风暴没有造成建筑结构方面的破坏。
• The North American continent is made up of three great structural entities.北美大陆是由三个构造单元组成的。

5 differentiate   

vi.(between)区分；vt.区别；使不同

参考例句：

• You can differentiate between the houses by the shape of their chimneys.你可以凭借烟囱形状的不同来区分这两幢房子。
• He never learned to differentiate between good and evil.他从未学会分辨善恶。

6 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

7 conjuring   

n.魔术

参考例句：

• Paul's very good at conjuring. 保罗很会变戏法。
• The entertainer didn't fool us with his conjuring. 那个艺人变的戏法没有骗到我们。

8 supplanted   

把…排挤掉，取代( supplant的过去式和过去分词 )

参考例句：

• In most offices, the typewriter has now been supplanted by the computer. 当今许多办公室里，打字机已被电脑取代。
• The prime minister was supplanted by his rival. 首相被他的政敌赶下台了。

9 originality   

n.创造力，独创性；新颖

参考例句：

• The name of the game in pop music is originality.流行音乐的本质是独创性。
• He displayed an originality amounting almost to genius.他显示出近乎天才的创造性。

10 artistic   

adj.艺术(家)的，美术(家)的；善于艺术创作的

参考例句：

• The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
• These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。

11 interpretation   

n.解释，说明，描述；艺术处理

参考例句：

• His statement admits of one interpretation only.他的话只有一种解释。
• Analysis and interpretation is a very personal thing.分析与说明是个很主观的事情。

12 proficiency   

n.精通，熟练，精练

参考例句：

• He plied his trade and gained proficiency in it.他勤习手艺，技术渐渐达到了十分娴熟的地步。
• How do you think of your proficiency in written and spoken English?你认为你的书面英语和口语熟练程度如何？

13 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

14 politicking   

n.政治活动，竞选活动v.从政( politic的现在分词 )

参考例句：

• A lot of politicking preceded the choice of the new director. 在选新领导人之前进行了大量的拉拢活动。 来自辞典例句
• This colleague is always politicking. 这位同僚总是忙于政治活动。 来自互联网

15 rhetoric   

n.修辞学，浮夸之言语

参考例句：

• Do you know something about rhetoric?你懂点修辞学吗？
• Behind all the rhetoric,his relations with the army are dangerously poised.在冠冕堂皇的言辞背后，他和军队的关系岌岌可危。

16 outfit   

n.（为特殊用途的）全套装备，全套服装

参考例句：

• Jenney bought a new outfit for her daughter's wedding.珍妮为参加女儿的婚礼买了一套新装。
• His father bought a ski outfit for him on his birthday.他父亲在他生日那天给他买了一套滑雪用具。

17 advent   

n.(重要事件等的)到来，来临

参考例句：

• Swallows come by groups at the advent of spring. 春天来临时燕子成群飞来。
• The advent of the Euro will redefine Europe.欧元的出现将重新定义欧洲。

18 query   

n.疑问，问号，质问；vt.询问，表示怀疑

参考例句：

• I query very much whether it is wise to act so hastily.我真怀疑如此操之过急地行动是否明智。
• They raised a query on his sincerity.他们对他是否真诚提出质疑。

19 suave   

adj.温和的；柔和的；文雅的

参考例句：

• He is a suave,cool and cultured man.他是个世故、冷静、有教养的人。
• I had difficulty answering his suave questions.我难以回答他的一些彬彬有礼的提问。

20 homely   

adj.家常的，简朴的；不漂亮的

参考例句：

• We had a homely meal of bread and cheese.我们吃了一顿面包加乳酪的家常便餐。
• Come and have a homely meal with us,will you?来和我们一起吃顿家常便饭，好吗？

21 obese   

adj.过度肥胖的，肥大的

参考例句：

• The old man is really obese,it can't be healthy.那位老人确实过于肥胖了，不能算是健康。
• Being obese and lazy is dangerous to health.又胖又懒危害健康。

22 wanes   

v.衰落( wane的第三人称单数 )；（月）亏；变小；变暗淡

参考例句：

• The moon waxes till it becomes full, and then wanes. 月亮渐盈，直到正圆，然后消亏。 来自《现代汉英综合大词典》
• The moon waxes and wanes every month. 月亮每个月都有圆缺。 来自《简明英汉词典》

23 considerably   

adv.极大地；相当大地；在很大程度上

参考例句：

• The economic situation has changed considerably.经济形势已发生了相当大的变化。
• The gap has narrowed considerably.分歧大大缩小了。

24 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

25 pulp   

n.果肉，纸浆；v.化成纸浆，除去...果肉，制成纸浆

参考例句：

• The pulp of this watermelon is too spongy.这西瓜瓤儿太肉了。
• The company manufactures pulp and paper products.这个公司制造纸浆和纸产品。

26 knack   

n.诀窍，做事情的灵巧的，便利的方法

参考例句：

• He has a knack of teaching arithmetic.他教算术有诀窍。
• Making omelettes isn't difficult,but there's a knack to it.做煎蛋饼并不难，但有窍门。

27 accomplishments   

n.造诣；完成( accomplishment的名词复数 )；技能；成绩；成就

参考例句：

• It was one of the President's greatest accomplishments. 那是总统最伟大的成就之一。
• Among her accomplishments were sewing,cooking,playing the piano and dancing. 她的才能包括缝纫、烹调、弹钢琴和跳舞。 来自《现代英汉综合大词典》

28 persuasion   

n.劝说；说服；持有某种信仰的宗派

参考例句：

• He decided to leave only after much persuasion.经过多方劝说，他才决定离开。
• After a lot of persuasion,she agreed to go.经过多次劝说后，她同意去了。

29 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。