英语新词:血拼时你有“价签休克”？

 　　逛商场的时候看到一件好看的衣服，拿到试衣间试穿，效果也不错，正在想着要不要买的时候看了一眼价签，便迅速走进试衣间换上了自己的衣服，把那件美服交回到导购手中。有过这样的经历吗?这就是我们今天要说的sticker shock(价签休克)。

　　The term “sticker shock” is widely used in the United States torefer to an exclamation¹ of surprise when seeing the price tag ofa bunch of items and realizing the damage is much greater thanoriginally expected. This may cause a person to have second thoughts about the purchase.

　　“价签休克”这个词在美国用得很多，指人们在看到某些商品的价格标签时表现出的惊讶，同时意识到这些商品的花费比之前想象的要高出很多。这种情况下人们一般会重新考虑是否要购买这些商品。

　　It is believed that the term originated in the 1970s, when automobiles² became substantially moreexpensive due to increased government regulation. In the United States, many car dealers³ pricetheir cars with very large stickers which can readily be seen by passerby⁴, with the intent of drawingpeople into the lot. As prices rose, these stickers might have indeed seemed shocking, especiallysince inflation was rising at the same time as well.

　　据说，“价签休克”这个说法出现于上世纪70年代，当时，因为政府管控的原因，汽车价格日渐高涨。在美国，很多汽车经销商把汽车的价格写在很大的贴纸上，这样行人经过时都能清楚看到，同时也能吸引人们进入销售大厅。因为价格上涨，尤其是通货膨胀也在同时加剧的情况下，那些汽车价签看上去可能的确有些让人吃惊。

　　英语新词:血拼时你有“价签休克”？

　　Some people also use the term when they express dismay at unexpected charges on bills,although this could more correctly be termed “bill shock.”

　　有些人也会用sticker shock这个说法来表达收到高额帐单时的惊讶，但其实这种情况更确切的表达应该是bill shock(帐单休克)。

1 exclamation   

n.感叹号，惊呼，惊叹词

参考例句：

• He could not restrain an exclamation of approval.他禁不住喝一声采。
• The author used three exclamation marks at the end of the last sentence to wake up the readers.作者在文章的最后一句连用了三个惊叹号，以引起读者的注意。

2 automobiles   

n.汽车( automobile的名词复数 )

参考例句：

• When automobiles become popular,the use of the horse and buggy passed away. 汽车普及后，就不再使用马和马车了。 来自《简明英汉词典》
• Automobiles speed in an endless stream along the boulevard. 宽阔的林荫道上，汽车川流不息。 来自《现代汉英综合大词典》

3 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

4 passerby   

n.过路人，行人

参考例句：

• We had our photo taken by a passerby.我们请了一个路人为我们照相。
• A passerby heard her screams and rushed to her aid.一个过路人听见她的尖叫，便冲过去帮助她。