创造一个盈利杂志的基础

 　　Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable¹ ezine.

　　What is an ezine?

　　An ezine is an email magazine. They are also known as an online publication or an electronic newsletter. An ezine can be on the subject of anything, and is distributed to subscribers who have 'opted⁴ in'. There are thousands of ezines currently⁵ in circulation⁶ all over the internet.

　　What's the point in publishing an ezine?

　　Having your own ezine will improve your internet presence greatly. An ezine will also help you keep in touch with your visitors and will give you the opportunity to collect a great number of targeted visitors' email addresses which you can advertise to. An ezine is also a great way to make a good income by selling ad space. Space in popular ezines can sell for up to $200 for one small ad.

　　How much does it cost to run an ezine?

　　Unless you opt³ for a professional service, publishing your ezine is completely free. All that an ezine costs is your time. Time needs to be spent collecting or writing content for the ezine, putting the ezine together, and distributing it.

　　What should my ezine be about?

　　Your ezine can be about anything you like. However, your ezine should be focused on something you know a great deal about and about something you enjoy. This will make publishing the ezine more enjoyable and will make writing content easier. If you have a website, you should consider making the subject of your ezine and website coincide⁷. This will be a great benefit for both your ezine and your website.

　　How often should I publish my ezine?

　　You can publish your ezine as often as you like. With few subscribers, I recommend publishing once a month. As your subscriber² list grows, you can upgrade⁸ to publishing once a week or bi-weekly. The more you publish your ezine, the more ad space you can sell, and so the more profits you will make.

　　How large should my ezine be?

　　The size of your ezine does not really matter. So long as it is filled with high quality content, readers will not care how long it is. Make sure it does fulfil what you think your readers will expect though otherwise they will be left disappointed. Also bear in mind that readers may want to download it. If it is too big, it could put people off.

　　What should I call my ezine?

　　Make sure that the name of your ezine appeals to those who would be interested. Make the title specific and exciting. Also bear in mind that most ezine directories⁹ are listed alphabetically¹⁰ and so ezines beginning with a letter of the alphabet near to the end are often not seen. Try to get the name edge by starting your ezine title with a letter near the beginning of the alphabet.

　　What day of the week should I distribute my ezine?

　　This doesn't matter greatly. I recommend just distributing on whichever day suits you. Bear in mind that a lot of ezines are distributed on Monday and Friday and so if your subscribers have subscriptions¹² to other ezines then they might be receiving 3-5 ezines that day. You could choose a less busy day of the week such as Tuesday, Wednesday or Thursday.

　　When should I start selling ad space?

　　Once your number of subscribers exceeds 1000 is about the right time to start selling ad space. This way, the companies who supply the ads may get good response rates and will advertise again. When you start selling ad space, offer deals to advertisers such as 'buy ad space for one week and get a second week free'.

　　And now you're ready to start your own profitable ezine. Just remember, top quality content + a good subscription¹¹ rates = great profits.

　　For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

　　100s of free ebooks and software products are also available at this address.

　　Thanks for reading,

　　William Johnston

　　([email protected])

1 profitable   

adj.有益的，能带来利益的，有利可图的

参考例句：

• That business became profitable last year.那项生意去年变得很赚钱。
• The convention business is very profitable for the hotel industry.承办会议业务能给旅馆业带来很高的利润。

2 subscriber   

n.用户，订户；（慈善机关等的）定期捐款者；预约者；签署者

参考例句：

• The subscriber to a government loan has got higher interest than savings. 公债认购者获得高于储蓄的利息。 来自辞典例句
• Who is the subscriber of that motto? 谁是那条座右铭的签字者？ 来自辞典例句

3 opt   

vi.选择，决定做某事

参考例句：

• They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
• Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗？

4 opted   

v.选择，挑选( opt的过去式和过去分词 )

参考例句：

• She was co-opted onto the board. 她获增选为董事会成员。
• After graduating she opted for a career in music. 毕业后她选择了从事音乐工作。

5 currently   

adv.通常地，普遍地，当前

参考例句：

• Currently it is not possible to reconcile this conflicting evidence.当前还未有可能去解释这一矛盾的例证。
• Our contracts are currently under review.我们的合同正在复查。

6 circulation   

n.循环，流通，传播，发行，发行量

参考例句：

• There is a large circulation in the musical public.在音乐界销路很广。
• The ideas have been in circulation for some time.这些想法已经流行了一段时间。

7 coincide   

vi.同时发生，相符，位置重合，重叠

参考例句：

• His tastes and habits coincide with those of his wife.他的爱好跟习惯恰好和他的妻子相同。
• He happened to coincide with you on this point.在这一问题上，他与你不谋而合。

8 upgrade   

vt.提高，加强，改善；n.提高，改善

参考例句：

• We need to upgrade the status of teachers.我们需要提升老师的地位。
• To upgrade a clerk to manager.将办事员提升为经理。

9 directories   

n.人名地址录， （电话）号码簿( directory的名词复数 )；（计算机文件或程序的）目录

参考例句：

• Likewise directories themselves you should be able to annotate. 同样地目录他们自己你应该可以注解。 来自《简明英汉词典》
• This option lets you create new files or directories. 用这个选项你可以创建新的文件或目录。 来自辞典例句

10 alphabetically   

adv.照字母顺序排列地

参考例句：

• I've arranged the books alphabetically so don't muddle them up. 我已按字母顺序把这些书整理了，千万不要再弄乱。 来自《简明英汉词典》
• They are all filed alphabetically under author. 这些都是按照作者姓名的字母顺序归档的。 来自辞典例句

11 subscription   

n.预订，预订费，亲笔签名，调配法，下标（处方）

参考例句：

• We paid a subscription of 5 pounds yearly.我们按年度缴纳5英镑的订阅费。
• Subscription selling bloomed splendidly.订阅销售量激增。

12 subscriptions   

n.（报刊等的）订阅费( subscription的名词复数 )；捐款；（俱乐部的）会员费；捐助

参考例句：

• Subscriptions to these magazines can be paid in at the post office. 这些杂志的订阅费可以在邮局缴纳。 来自《简明英汉词典》
• Payment of subscriptions should be made to the club secretary. 会费应交给俱乐部秘书。 来自《简明英汉词典》