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2006年VOA标准英语-New Technologies Unveiled at Broadcasting

时间:2007-03-22 16:00:00

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By Craig McCulloch
Las Vegas
27 April 2006

Thousands of broadcasters from around the world converged1 this week in Las Vegas. The annual broadcast-electronics convention gave special attention to new and emerging technologies that may revolutionize how the world watches television.

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Las Vegas at night  
  

In the air-conditioned hum of the Las Vegas Convention Center, the more than 105,000 attendees at this event go through the usual exhibits of the latest innovations in radio, television, journalism2 and engineering.

The more than 1400 broadcast exhibitors included some companies previously3 not seen in this desert gathering4.

They are touting5 new distribution methods for conventional television stations. The February 2009 deadline for conversion6 progression of all American over-the-air TV stations from analog7 to digital and HDTV looms8 on the horizon. However, mobile and IP television are capturing much of the attention, here.

Although these technologies are not new, proponents9 are hoping recent developments will be the breaking point to see their vision to a reality.

One of those is Bob Shallow of cellular10 telephone maker11 Nokia. As the company's director of multimedia12 experiences, he is promoting the new DVBH technology. When initiated13, it is suppose to greatly improve the ability to receive a television station or network on a handheld cellular telephone.
 
 
Bob Shallow
  
He is hoping this will be the development that will make cellular or mobile television a popular reality.

"So, the biggest hurdles14 are quality of service and delivery to the device," said Bob Shallow. "To date, a lot of the services has been using streaming technology which means every new user coming on the network to watch a piece of content puts a greater strain on the network and has the potential to cause the quality of the content to degrade. What DVBH does is provides a broadcast footprint. So everybody, whether its one person or a million people within that footprint get the same quality of service as its guaranteed throughout a broadcast."

To help make this possible, Nokia was displaying their new DVBH-compatible N92 cell phone, which is to go on-sale in Europe later this year and in North America in 2007.
 

Izzy Abbas  
  
Izzy Abbass is with U Turn, a company that specializes in helping15 television stations move their programming to mobile phones and other devices, like cellular equipped PDAs.

He says that being able to watch television on a mobile device has many advantages.

"It's with you everywhere you go," said Izzy Abbass. "Nobody carries their laptop with them as often. I carry my laptop around, but there's a great analogy. They talk about how television is a lean back technology; where you lean back on the couch, watch what's going on the screen, its very passive. Computer is very lean forward. You're leaned over the keyboard, typing, and you're interacting that way. Mobile phones are great because its lean forward, lean back, get up, walk across the room, go outside, down the street, get a gallon of milk, come back home. So its with you wherever you are."

Mr. Abbass says that, for mobile television to work, stations should adopt an advertiser-based business plan instead of a user-pay system.

Another type of technology sharing floor space with proponents of mobile television is IP TV. This technology lets people watch traditional and streaming video channels over the Internet on a traditional television set.

Marek Kietczewski is with Sentivision, a Polish and Asian-based company that specializes in IP TV and video on demand technology.

 
Marek Kietczewski 
  
He is confident IP TV will become a big hit if people can watch programming, such as specialized16 streaming media channels, on their home television set .rather than having to sit in front of a computer.

"The amount of programming you can get from the Internet is going to be increasing in the coming months and years," said Marek Kietczewski. "The Internet is an interactive17 medium, so you can have the feedback, you can have interactive programming where you can actually decide what to watch and not as it is thrown at you by the broadcasters. You choose what you want and when you want to view it. But, still, you don't want to move from that couch, you want to sit at that couch and choose the programs you want to watch, not using your pc [personal computer]."

Many other companies at this show, such as software giant Microsoft, are also investing in the concept of IP TV.

Still, a report from Accenture shows that supporters of mobile television and the IP TV concepts still have some work to do.

It found that respondents in five European countries and the United States are not aware of the technology or even the name of IPTV. The report did find that many of the respondents are interested in the technology.

The same report also found that mobile devices, such as cellular phones and video players, like Apple's IPod, were the least favourite devices to watch television. 
 

Dennis Wharton  
  
Still, Dennis Wharton, spokesperson for the National Association of Broadcasters - the Washington based group that produces this annual gathering -says they want to make the industry aware of new ways to get their signal out to viewers.

"We can go about this in one of two ways," said Dennis Wharton. "We can bury our head in the sand and say were afraid of new technology. And you know what? We would last for a few years and then we would die. Instead we're going to embrace this new technology. We're going to provide new platforms under which our local stations with our network partners will deliver great applications that people haven't even thought of. It sounds trite18; you can either embrace the future or can be afraid of it. We choose to embrace it."

To highlight these new technologies, many of the new mobile and IP TV exhibitors were featured in a special area on the convention floor.


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点击收听单词发音收听单词发音  

1 converged 7de33615d7fbc1cb7bc608d12f1993d2     
v.(线条、运动的物体等)会于一点( converge的过去式 );(趋于)相似或相同;人或车辆汇集;聚集
参考例句:
  • Thousands of supporters converged on London for the rally. 成千上万的支持者从四面八方汇聚伦敦举行集会。
  • People converged on the political meeting from all parts of the city. 人们从城市的四面八方涌向这次政治集会。 来自《简明英汉词典》
2 journalism kpZzu8     
n.新闻工作,报业
参考例句:
  • He's a teacher but he does some journalism on the side.他是教师,可还兼职做一些新闻工作。
  • He had an aptitude for journalism.他有从事新闻工作的才能。
3 previously bkzzzC     
adv.以前,先前(地)
参考例句:
  • The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
  • Let me digress for a moment and explain what had happened previously.让我岔开一会儿,解释原先发生了什么。
4 gathering ChmxZ     
n.集会,聚会,聚集
参考例句:
  • He called on Mr. White to speak at the gathering.他请怀特先生在集会上讲话。
  • He is on the wing gathering material for his novels.他正忙于为他的小说收集资料。
5 touting 4d75f17b3549c92164bbfc96b4ef2275     
v.兜售( tout的现在分词 );招揽;侦查;探听赛马情报
参考例句:
  • He's been touting his novel around publishers for years. 他几年来一直到处找出版商兜售自己的小说。 来自《简明英汉词典》
  • Technology industry leaders are touting cars as a hot area for growth. 科技产业领袖吹捧为增长热点地区的汽车。 来自互联网
6 conversion UZPyI     
n.转化,转换,转变
参考例句:
  • He underwent quite a conversion.他彻底变了。
  • Waste conversion is a part of the production process.废物处理是生产过程的一个组成部分。
7 analog yLDyQ     
n.类似物,模拟
参考例句:
  • The analog signal contains high-frequency video information,which helps make up the picture.模拟信号包括有助于构成图像的高频视频信息。
  • The analog computer measures continuously,without proceeding step by step.模拟计算机不是一步一步地进行,而是连续地进行量度。
8 looms 802b73dd60a3cebff17088fed01c2705     
n.织布机( loom的名词复数 )v.隐约出现,阴森地逼近( loom的第三人称单数 );隐约出现,阴森地逼近
参考例句:
  • All were busily engaged,men at their ploughs,women at their looms. 大家都很忙,男的耕田,女的织布。 来自《简明英汉词典》
  • The factory has twenty-five looms. 那家工厂有25台织布机。 来自《简明英汉词典》
9 proponents 984ded1baa85fedd6467626f41d14aff     
n.(某事业、理论等的)支持者,拥护者( proponent的名词复数 )
参考例句:
  • Reviewing courts were among the most active proponents of hybrid rulemaking procedures. 复审法院是最积极的混合型规则制定程序的建议者。 来自英汉非文学 - 行政法
  • Proponents of such opinions were arrested as 'traitors. ' 提倡这种主张的人马上作为“卖国贼”逮捕起来。 来自辞典例句
10 cellular aU1yo     
adj.移动的;细胞的,由细胞组成的
参考例句:
  • She has a cellular telephone in her car.她的汽车里有一部无线通讯电话机。
  • Many people use cellular materials as sensitive elements in hygrometers.很多人用蜂窝状的材料作为测量温度的传感元件。
11 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
12 multimedia BnSzdj     
adj.多种手段的,多媒体的;n.多媒体
参考例句:
  • Multimedia is the combination of computer and video technology.多媒体是计算机和视频技术的结合。
  • Adam raised the issue of multimedia applications and much useful discussion ensued.亚当提出了多媒体应用的问题,从而引发了许多有益的讨论。
13 initiated 9cd5622f36ab9090359c3cf3ca4ddda3     
n. 创始人 adj. 新加入的 vt. 开始,创始,启蒙,介绍加入
参考例句:
  • He has not yet been thoroughly initiated into the mysteries of computers. 他对计算机的奥秘尚未入门。
  • The artist initiated the girl into the art world in France. 这个艺术家介绍这个女孩加入巴黎艺术界。
14 hurdles ef026c612e29da4e5ffe480a8f65b720     
n.障碍( hurdle的名词复数 );跳栏;(供人或马跳跃的)栏架;跨栏赛
参考例句:
  • In starting a new company, many hurdles must be crossed. 刚开办一个公司时,必须克服许多障碍。 来自《简明英汉词典》
  • There are several hurdles to be got over in this project. 在这项工程中有一些困难要克服。 来自辞典例句
15 helping 2rGzDc     
n.食物的一份&adj.帮助人的,辅助的
参考例句:
  • The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
  • By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
16 specialized Chuzwe     
adj.专门的,专业化的
参考例句:
  • There are many specialized agencies in the United Nations.联合国有许多专门机构。
  • These tools are very specialized.这些是专用工具。
17 interactive KqZzFY     
adj.相互作用的,互相影响的,(电脑)交互的
参考例句:
  • The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
  • This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。
18 trite Jplyt     
adj.陈腐的
参考例句:
  • The movie is teeming with obvious and trite ideas.这部电影充斥着平铺直叙的陈腐观点。
  • Yesterday,in the restaurant,Lorraine had seemed trite,blurred,worn away.昨天在饭店里,洛兰显得庸俗、堕落、衰老了。

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