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VOA标准英语 Japanese Car Sales Slump

时间:2009-05-12 07:58:13

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(单词翻译)

In spite of some signs the recession in Japan could be easing, the important export market is down nearly 46 percent, compared to a year ago. At the center of the downturn, are Japan's car manufacturers - heavily dependent on foreign markets. It is not only a lack of demand from abroad that has hurt these companies, but growing disinterest in car ownership at home, too.
 
A visitor inspects Toyota's compact car " IQ" at Toyota Motor Corp.'s showroom in Tokyo, Friday, 6 Feb. 2009

The Japan Automotive Manufacturers Association forecasts that, for the first time in almost three decades, less than five million automobiles1 will be sold domestically, this year.

This is not only because of the recession, but a change in the way Japanese consumers regard owning a vehicle.

A generation ago, car ownership in Japan was seen as a sign of wealth and affluence3.

But Martin Schultz, senior economist4 at the Fujitzu Research Institute in Tokyo, says that mindset is a thing of the past.

"For younger people in Japan, the car is simply not a status symbol anymore. It is a tool," Schultz said. "Japan has wonderful infrastructure5 beyond roads. For younger people, having a car is basically a costly6 and cumbersome7 affair."

New mindset

Surging gas prices and parking lot fees that put drivers back hundreds of dollars a month are just some of the reasons why young Japanese would rather spend their money elsewhere.

Japanese automakers have seen this trend coming for a while. And, in part, that is why they focus so much attention on foreign markets.

But, as Schultz points out, dried up demand from overseas during the global downturn, has created a perfect storm.

If there is one positive outcome from this lull8 in sales, it is that Japanese automakers have emerged at the forefront of new environmental technologies.

"They tried to improve the image of the automobile2 to a younger generation as well," Schultz explained. "This is why Toyota is rather early in their hybrid9 car strategy and their eco-car strategy, Honda as well. So they are quite ahead of many of their competitors internationally, but its not enough however."

To offset10 the slump11 in sales, manufacturers have laid off hundreds of thousands of short-term contract workers. There is concern here that, if the production does not pick back up soon, companies may have to resort to letting go of full-time12 salaried employees.


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1 automobiles 760a1b7b6ea4a07c12e5f64cc766962b     
n.汽车( automobile的名词复数 )
参考例句:
  • When automobiles become popular,the use of the horse and buggy passed away. 汽车普及后,就不再使用马和马车了。 来自《简明英汉词典》
  • Automobiles speed in an endless stream along the boulevard. 宽阔的林荫道上,汽车川流不息。 来自《现代汉英综合大词典》
2 automobile rP1yv     
n.汽车,机动车
参考例句:
  • He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
  • The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。
3 affluence lx4zf     
n.充裕,富足
参考例句:
  • Their affluence is more apparent than real.他们的富有是虚有其表。
  • There is a lot of affluence in this part of the state because it has many businesses.这个州的这一部分相当富有,因为它有很多商行。
4 economist AuhzVs     
n.经济学家,经济专家,节俭的人
参考例句:
  • He cast a professional economist's eyes on the problem.他以经济学行家的眼光审视这个问题。
  • He's an economist who thinks he knows all the answers.他是个经济学家,自以为什么都懂。
5 infrastructure UbBz5     
n.下部构造,下部组织,基础结构,基础设施
参考例句:
  • We should step up the development of infrastructure for research.加强科学基础设施建设。
  • We should strengthen cultural infrastructure and boost various types of popular culture.加强文化基础设施建设,发展各类群众文化。
6 costly 7zXxh     
adj.昂贵的,价值高的,豪华的
参考例句:
  • It must be very costly to keep up a house like this.维修这么一幢房子一定很昂贵。
  • This dictionary is very useful,only it is a bit costly.这本词典很有用,左不过贵了些。
7 cumbersome Mnizj     
adj.笨重的,不便携带的
参考例句:
  • Although the machine looks cumbersome,it is actually easy to use.尽管这台机器看上去很笨重,操作起来却很容易。
  • The furniture is too cumbersome to move.家具太笨,搬起来很不方便。
8 lull E8hz7     
v.使安静,使入睡,缓和,哄骗;n.暂停,间歇
参考例句:
  • The drug put Simpson in a lull for thirty minutes.药物使辛普森安静了30分钟。
  • Ground fighting flared up again after a two-week lull.经过两个星期的平静之后,地面战又突然爆发了。
9 hybrid pcBzu     
n.(动,植)杂种,混合物
参考例句:
  • That is a hybrid perpetual rose.那是一株杂交的四季开花的蔷薇。
  • The hybrid was tall,handsome,and intelligent.那混血儿高大、英俊、又聪明。
10 offset mIZx8     
n.分支,补偿;v.抵消,补偿
参考例句:
  • Their wage increases would be offset by higher prices.他们增加的工资会被物价上涨所抵消。
  • He put up his prices to offset the increased cost of materials.他提高了售价以补偿材料成本的增加。
11 slump 4E8zU     
n.暴跌,意气消沉,(土地)下沉;vi.猛然掉落,坍塌,大幅度下跌
参考例句:
  • She is in a slump in her career.她处在事业的低谷。
  • Economists are forecasting a slump.经济学家们预言将发生经济衰退。
12 full-time SsBz42     
adj.满工作日的或工作周的,全时间的
参考例句:
  • A full-time job may be too much for her.全天工作她恐怕吃不消。
  • I don't know how she copes with looking after her family and doing a full-time job.既要照顾家庭又要全天工作,我不知道她是如何对付的。

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