VOA标准英语2009年-Leaner General Motors Hopes to Win Over Co

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The U.S. auto¹ giant General Motors emerged from bankruptcy² Friday, and GM officials announced extensive changes designed to win back consumers and restore the luster³ of what has long been one of the country's most prestigious⁴ corporations.
　
Fritz Henderson addresses the media during a news conference at the company's headquarters in Detroit, Mechigan, 10 Jul 2009

After 40 days of bankruptcy, Chief Executive Fritz Henderson told a news conference in Detroit, Michigan, that a new, leaner and more competitive General Motors is now emerging, with the help of $50 billion in U.S. government loans.

"This is an exciting day for General Motors," he said. "Today marks the beginning of a new company - our company - one that will allow every single employee, including me, to return to the business of designing, building and selling great cars and trucks and serving our customers."

GM was able to move out of bankruptcy more quickly than many analysts⁶ had predicted.

In an effort to remake the company, GM officials announced some big changes including a 35 percent cut in its executive work force and the dropping of some car and truck brands that had long been staples⁷ in automotive showrooms including Saab, Saturn⁸, Opel, Pontiac and Hummer.

GM chief Henderson says the focus of the new General Motors will be giving consumers products that they will want to buy, including more efficient hybrid⁹ fuel vehicles, and a re-emphasis on core brands like Chevrolet and Cadillac.

"At the new GM, we need to make the customer the center of everything, and we are going to be obsessed¹⁰ with this, because if we don't get this right, nothing else is going to work. It's that simple," he said.

Henderson says that among the innovations GM will experiment with is a partnership¹¹ with eBay, the U.S. auction¹² and commerce Internet site, so that customers can buy their cars on-line.

"Consumers will be able to actually bid on vehicles just like they do in an eBay auction, including the option of a predetermined 'buy it now price.' Think of it as a physical auction for dealers¹³ reinvented for the on-line consumer," he said.

Last month alone, GM sales were down 34 percent. University of Detroit marketing¹⁴ expert Mike Bernacchi says General Motors has some work to do to win back the confidence of American consumers.

"General Motors has gained a reputation for not listening to the public," he said. "This new, brave General Motors has to establish that it is listening to the public."

But auto industry analyst⁵ Katie Kerwin says the GM makeover could prove to be an important step forward on the road to recovery.

"They have got all their ducks in a row in terms of how the company should be structured," she said. "They have got low debt, they have got everything kind of pared down to the essentials, and what remains¹⁵ now is for them to make it work, for them to make the right decisions to develop the right product."

The emergence¹⁶ of the new General Motors from bankruptcy is the culmination¹⁷ of an unprecedented¹⁸ effort by the U.S. government to shore up the faltering¹⁹ American auto industry.

The Obama administration has spent nearly $80 billion to help automakers, including $50 billion earmarked for GM.

GM Chief Henderson says the company intends to pay back those government loans long before the repayment²⁰ deadline of 2015.