以色列大力发展中国旅游市场

搜索关注在线英语听力室公众号：tingroom，领取免费英语资料大礼包。

　　去年夏天加沙地带的战争导致前往以色列的游客人数骤减，至今仍未恢复，以色列政府现在把赌注押在中国身上，试图启动该国萎靡不振的旅游业。

　　While visits to Israel from the United States and Europe have plummeted¹ by almost 20 percent since the conflict, Chinese tourism is up by 30 percent, because of a flurry of investments by the Israeli Tourism Ministry² to make Chinese visitors feel welcome.

　　自去年夏天的冲突以来，前往以色列的欧美游客骤减了20%，但中国旅客增加了30%，因为以色列旅游部为招揽他们进行了一系列投资。

　　In January, the Tourism Ministry opened a Chinese-language course for its licensed³ guides and announced that it was in talks with Hainan Airlines, the largest privately⁴ owned Chinese air carrier, to begin three nonstop flights a week between Beijing and Tel Aviv. Israel’s El Al airlines currently has a monopoly on Beijing-Tel Aviv flights, so an agreement with Hainan Airlines, which Israel hopes to finalize⁵ by the end of 2015, will bring price competition to the route.

　　今年1月，旅游部为持牌导游开设了中国语言课程，并宣布它正在与中国最大的私营航空公司海南航空磋商，每周在北京和特拉维夫之间开设三个直飞航班。目前北京到特拉维夫的航班由以色列艾拉航空公司(El Al)垄断，所以如果与海南航空达成协议，就会给这条航线引入价格竞争机制。以色列希望与海南航空在2015年底敲定这项协议。

　　The ministry is also wooing Chinese celebrities⁶ to its shores — in 2014, the Chinese blockbuster “Old Cinderella” filmed a number of scenes in Israel after receiving a 500,000-shekel investment (about $135,600) from the Israeli government, and the Chinese actor Liu Ye was hosted by the Tourism Ministry and deemed a Tourism Good Will Ambassador.

　　旅游部还邀请中国名人前往以色列海滨——2014年，中国大片《脱轨时代》得到了以色列政府的50万谢克尔（约80万人民币）投资，在以色列取景拍摄，旅游部还款待了中国演员刘烨，让其担任旅游亲善大使。

　　The private tourism sector⁷ is also angling for Chinese visitors: This month the David InterContinental Tel Aviv hotel will become the first in Israel to offer Mandarin-speaking staffers, two Mandarin-language TV channels in guest rooms and Chinese food options at their lush breakfast buffet¹⁰.

　　私营旅游部门也在积极争取中国游客：本月，特拉维夫大卫洲际酒店(David Inter⁸ Continental⁹ Tel Aviv)将成为以色列第一家提供普通话工作人员的酒店，客房里拥有两个普通话电视频道，丰盛的自助早餐中包含中国食品。

　　Israel’s tourism minister, Yariv Levin, said that he is working to ease visa requirements for incoming tourists from China and to build partnerships¹¹ with Chinese tour operators.

　　以色列旅游部长雅里夫·莱文(Yariv Levin)说，他正在设法放宽对中国游客的签证要求，并与中国旅游运营商建立合作伙伴关系。

　　“The State of Israel attaches great importance to incoming tourism from China, and as a result, the Tourism Ministry intends to place special emphasis on China as a developing market,” he said.

　　“以色列国十分看重来自中国的旅游业务，因此，旅游部打算把中国作为一个发展中市场予以特别重视，”他说。

分享到：