WRITING FIVE
[00:01.07]写作指导
[00:02.14]We hear a lot Bout style.People say,"When will I find my style?How can I develop a style?"
[00:05.58]我们常听到人们谈论风格。有人问：“我怎样才能找到我自己的风格？怎样才能形成自己的风格？”
[00:09.01]They think style is something they can go down to the mall and buy at the style store and drape on their words.
[00:12.19]他们好像觉得可以到购物中心的风格商店里花钱买到风格，然后把自己的文字包装起来。
[00:15.36]There is no style store.Style can't exist separately from who you are.
[00:18.01]这个世界上根本没有什么风格商店。风格与你自己的个性是密不可分的，
[00:20.66]Your style is you.When we say we like a writer's style,what we mean is that we like the writer's personality as he or she projects it on paper.
[00:26.40]你的风格就是你自己。当我们说我们喜欢某一位作家的风格，是指作家通过作品表现出来的个性，
[00:32.13]We like the person.All writing is a journey.You the writer,are asking somebody to go on a trip with you,
[00:36.85]写作就像旅行一样，作为作者，
[00:41.56]whether you're writing a book or an article or a business letter or a memo or a marketing analysis,
[00:44.24]不管你是在写一本书、一篇文章、一封商务信函、一份备忘录、一份市场分析等等，
[00:46.92]whatever.If it's a memo,you are asking somebody to come along on a trip in which you present your ideas on how you think something should be done and you hope the reader will find the trip clear and interesting and enjoyable.
[00:54.23]你是请你的读者与你一同上路。如果你写的是一份备忘录，你向你的读者表明你的想法，你认为对某件事应该采取的措施，你希望读者能清楚明白你的想法，关注你提出的问题并阅读愉快。
[01:01.54]The way to make it enjoyable is to sound like who you are,not to be ornate or pretentious.
[01:04.86]使人从你的作品中得到享受的方法是做你自己，而不需要华丽的文体或矫揉造作。
[01:08.18]Don't ever try in your writing to be someone you're not .How you write is how you define yourself.
[01:11.73]在写作时，切莫假装扮演不真实的你，你的作品表现的正是你的个性特色。
[01:15.28]So, if your style is not true to who you are,you're violating not just your writing,you're violating yourself.
[01:19.86]因此，如果你的风格与你本人个性不符，你不仅亵渎了你的作品，也亵渎了你自己。
[01:24.43]If what you write is stiff and pompous that's how you'll be perceived.The reader has no other choice.
[01:27.93]如果你的作品生硬或夸大其辞，读者只好把你看成这样的人，他们别无选择。
[01:31.43]If you're the head of a company and what you write is stiff and pompous,
[01:33.47]如果你是一个公司的领导，而你写的东西既生硬又夸大其辞，
[01:35.50]that's how your company will be perceived.The customer has no other choice.Think of all the times when a piece of writing is your only chance to introduce yourself to someone whose business or money or goodwill or affection or trust you want.
[01:43.76]顾客就会认为这是公司的特点，他们同样也别无选择。在任何时候，你都要把你写的东西看作你需要他人的生意买卖、金钱、友善、喜爱或信任时，进行自我介绍的唯一机会。
[01:52.01]Don't blow that chance.Don't squander your best asset,which is yourself.Whenever you write anything,
[01:55.74]不要放过这次机会，不要浪费你最大的财富，这就是你自己。
[01:59.46]however anxious you may be that you won't get it right,remember your humanity and you really can't go wrong.
[02:02.89]不管你在写什么，也无论你如何为不知自己写得好不好而发愁，记住人道二字，那你就错不了。
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