[00:00.68]Unit 3 The Media
[00:03.90]Lesson 11
[00:08.78]Exercise 1.2
[00:12.02]Advertising has existed for hundreds of years
[00:15.35]But in recent year.
[00:17.26]it has become more and more important
[00:19.67]as a way to sell products.
[00:22.69]Ads nowadays are more and more difficult to do
[00:26.50]Some companies spend millions of dollars to
[00:29.69]advertise their products .
[00:31.85]The bigger the product is ,
[00:33.99]the more expensive the ad is.
[00:36.82]Advertising makes many promises.
[00:39.52]They show us that if we buy a certain product,
[00:42.72]we will be happier,healthier,more attractive,
[00:46.19]more popular,more successful.etc.
[00:50.20]Advertisers have used the same methods
[00:52.51]for many years.
[00:54.40]
[01:01.80]Some use humor--funny characters or a joke.
[01:05.60]Others use a simple song
[01:08.26]--the easier to remember,the better.
[01:11.28]The advertisers try to make us feel good
[01:13.55]so that we like their products.
[01:16.53]Some advertisers use a famous person
[01:19.87]to tell how wonderful a product is.
[01:22.94]The more famous the person is ,
[01:25.48]the more money the advertiser has to pay.
[01:29.22]Advertisers often repeat their ads .
[01:32.64]We can see or hear ads for
[01:34.75]a new product everywhere:
[01:36.82]on the radio,on TV,on the Internet,in magazines
[01:41.51]and in the street.
[01:43.48]Then we go shopping
[01:45.06]and we see more ads on posters in the stores!
[01:49.07]From the advertisers' point of view,
[01:51.66]the more times we see or hear the ad,
[01:54.48]the better.
[01:59.77]Exercise 2.1
[02:03.57]A two-hour workout?
[02:05.41]A five-set tennis match?
[02:07.44]A 10-mile run?
[02:09.24]Nothing is too much for START sports shoes.
[02:13.33]The harder you run,the more they like it.
[02:17.07]Is your hair more and more difficult to manage?
[02:20.77]Is it giving you a headache?
[02:22.82]Don't take an asporin.
[02:24.53]Try new Honey Shampoo.
[02:26.80]Honey leaves you hair soft and shiny
[02:29.34]--and easy to manage.
[02:31.27]more and more people are changing to new Honey.
[02:34.35]Maybe you should,too.
[02:37.36]"I'm a photographer,
[02:39.06]In my work
[02:40.28]I have to carry a lot of cameras and equipment.
[02:43.57]So for me ,
[02:44.55]the lighter the camera,the better.
[02:46.79]That's why I use S&S cameras.
[02:50.02]They've strong and look great,
[02:52.08]and best of all,really light to carry."
[02:55.29]S&S--simply a better camera.
[02:59.89]Today's cell phones are becoming
[03:01.54]more and more complicated.
[03:03.57]Perhaps too complicated.
[03:05.49]Do we reallly need so many choices?
[03:08.62]The new Karlsson,
[03:10.84]For people who are too busy to play games
[03:13.33]on their telephone.
[03:15.04]Karlsson.Keep it simple.
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