Yvonne: Hello - I'm Yvonne Archer, this is "6 Minute English" - and thanks to Rob for

　　joining me today.

　　Rob: It's good to be here, Yvonne.

　　Yvonne: Great. Rob – how do you feel about the colour pink?

　　Rob: Pink? Well, it's not my colour but my four-year-old daughter loves it.

　　Yvonne: Well, she's got good taste because pink is the colour of choice for today's

　　programme. But before we find out why, it's time for today's question. Are you

　　ready, Rob?

　　Rob: I'm ready and waiting!

　　Yvonne: Good. In 1918, according to an article that appeared in The Ladies' Journal,

　　what was thought to be the most suitable colour for girls? Was it

　　a) red

　　b) pink or

　　c) blue

　　Rob: Hmm…

　　Yvonne: a) red

　　b) pink or

　　c) blue

　　Rob: I guess as we're talking about pink, I'd say pink.

　　Yvonne: As usual, I'll have the answer for you later on in today's “6 Minute English”!

　　Now, recently, a BBC Radio 4 programme called "Fight the Power of Pink"

　　investigated why little girls have a preference for the colour pink, like young

　　Imogen. She spoke to the BBC Breakfast team about her love of pink.

　　Insert 1: Imogen

　　It's not really an obsession, it's when you like, look at it, you feel like, quite dizzy and

　　you go on day dreaming. It's like you're in heaven!

　　Yvonne: Imogen says her love of pink isn't really 'an obsession' - she's not so passionate

　　about it that she doesn't have time for any other interests. But looking at pink

　　has a physical effect on her.

　　Rob: Yes, Imogen says she feels quite 'dizzy' - weak and shaky as though she might

　　faint. So, pink has quite a dramatic effect on her, doesn't it?

　　Yvonne: It definitely does, Rob. It gets her daydreaming - but what does she mean by

　　'daydreaming'?

　　Rob: Well, she imagines things and situations and can't concentrate or focus on

　　what's actually happening around her.

　　Yvonne: For example, a little girl might be thinking about having a big pink wedding

　　instead of thinking about her school work. So everything would be pink at her

　　wedding, everyone would be dressed in pink, including the men and boys…

　　Rob: You wouldn't catch me wearing pink!

　　Yvonne: Oh no, Rob! I bought you a pink shirt for your birthday.

　　Rob: Oh no. Have you got the receipt?

　　Yvonne: Hmm - I'd better take it back! Anyway, we might be thinking that a preference

　　for pink is only a problem for parents' bank accounts.

　　Rob: Yes, buying all those pink goods could be very costly for us parents. My

　　daughter has convinced us to buy a pink doll's house.

　　Yvonne: No! How expensive was that?

　　Rob: Very expensive.

　　Yvonne: But a child's firm belief that pink is only for girls can also lead to more serious

　　problems. Here's BBC Breakfast's Charlie Stayt with a story from a viewer:

　　Insert 2: Charlie Stayt, BBC Breakfast

　　Mrs Davies got in touch, she's in Kent, she says: "My 4-year old grandson refused to

　　take his antibiotic medicine given by his doctor because it was pink! He said pink was

　　for girls. He was really upset."

　　Yvonne: As we heard, Mrs Davies' four-year old grandson refused to take his antibiotic

　　medicine. He didn't want to take it even though he was quite ill.

　　Rob: No, he believes that anything pink is for girls, even medicine - so that can be

　　difficult for parents and perhaps dangerous in some cases.

　　Yvonne: That's true - but in this case, I'm happy to say that he did finally did take his

　　medicine. Well, Greg Hodge, a research director, says that businesses certainly

　　make use of the fact that children generally believe that anything pink is only

　　for girls.

　　Insert 3: Greg Hodge, Research Director

　　People like what their friends like and retailers and manufacturers aren't silly with that,

　　and they look to build on that and get children to buy stuff that their parents like. So if

　　you're merchandising in a store, if you can persuade the parent that it's good as well and

　　that they want to buy it, then you can also trick the child as well.

　　Yvonne: Retailers and manufacturers - the people who sell and make goods - try to get

　　children to buy things that their parents like and as we'll all have noticed, a lot

　　of it is pink.

　　Rob: And the way stores or shops show - or merchandise - their stuff helps to sell

　　more goods. Both parents and children can be convinced that they want to buy

　　the pink stuff that they see.

　　Yvonne: And it's interesting that Greg Hodge, a research director, says merchandising

　　can 'trick' children into getting their parents to buy what they see.

　　Rob: Yes, the word 'trick' suggests that there's something slightly dishonest about

　　merchandising which makes children want to buy things that they might not

　　really want.

　　Yvonne: So do girls prefer pink for scientific or cultural reasons?

　　Rob: Well, the debate will probably continue for quite some time.

　　Yvonne: Oh, that's a good job, then because we've got to deal with today's question, Rob.

　　Earlier, I asked: in 1918, according to an article that appeared in The Ladies'

　　Journal, what was thought to be the most suitable colour for girls? Was it red,

　　pink or blue?

　　Rob: And I said it had to be pink.

　　Yvonne: And you were absolutely…wrong.

　　Rob: Oh, dear!

　　Yvonne: They felt that blue was a dainty and delicate colour so it was prettier for girls.

　　Rob: Hmm – I like blue. Good choice!

　　Yvonne: But that's all for today and we hope you'll join us again soon for more "6

　　Minute English" - from BBC Learning English!

　　Both: Goodbye!