Mr Ford:As all of you are well aware, competition in the laptop computer sector is intense.
Mr Ford:We continue to fight with our competitors for market share, and this is the case both in the developed markets in the West, as well as more developing markets in Asia and Africa.
Mr Ford:You may ask yourself, why is this market so cut-throat? Well the answer is simple. There is a huge untapped potential market out there ,with a huge untapped potential for profit.
Mr Ford:If I bring up the first graph here, it shows the increase in terms of number of computer owners across the globe.
Mr Ford:As you can see in the 1980’s computer ownership amounted to around 0.5% of the total world population. Since the 1990’s, computer ownership has risen dramatically.
Mr Ford:In the new millennium we saw an even larger explosion in computer owners, with figures rising to around 4- 5%, an increase of 1000 % percent compared with the 1980’s .
Mr Ford:If we move on to discuss the figures for China specifically we can see in Chart B that the overall figure for computer ownership stands at around 60 million, which represents a huge increase in a very short time period.
Mr Ford:Now of course 60 million is just a drop in the ocean if you compare the total population of China, and this is a key reason why the personal computer market is such a hot market.
Mr Ford:For us at Alpha, and of course for all our competitors as well, we have millions of potential customers who are looking to join the internet generation.
Mr Ford:If we do this right we really can reap huge rewards in a very short time frame. I’d now like to move on to discuss the x420 brand itself, and compare and contrast with some of our key competitors.
cut-throat a.残酷的
amount to 总计
dramatically adv.飞速地
stand v.代表
reap v.收获
Mr Ford:我们都清醒地意识到，笔记本电脑的竞争越来越激烈。
Mr Ford:我们继续同竞争者竞争来争夺市场份额，无论在西方的已经成形的市场，还是在亚洲和非洲的正在成熟的市场，都是这种情况。
Mr Ford:你也许会问自己，为什么市场如此残酷？答案很简单。市场有很多未知的潜在因素，有创造利润的巨大潜力。
Mr Ford:如果我展示第一个图表，它显示全球拥有计算机的人飞速增长。
Mr Ford:你可以看到20世纪80年代，有电脑的人只占总人口的0.5%。从20世纪90年代以后，有电脑的人飞速增加。
Mr Ford:在新千年，我们看到更飞速的增长，有电脑的人比例已经达到4- 5%，和20世纪80年代相比，增长了百分之一千。
Mr Ford: 我们来谈论下中国电脑数量的增在，在B表格中，有电脑的人总数达到6千万，那意味着在极短时间内飞速地增长。
Mr Ford: 但是6千万和中国的总人口比起来只是大海中的一滴水，这就是个人电脑市场为什么如此火得原因。
Mr Ford: 对于我们Alpha，当然对所有竞争者来说，有数百万的潜在顾客正在加入网络大军中。
Mr Ford: 如果我们能做好，我们在极短时间内就能获得巨额回报。我想继续讨论x420品牌本身，并和我们主要的竞争者进行比较和对比。
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