From communications to entertainment, Apple products have profoundly changed the way people around the world obtain information and use technology. The man that led Apple through its evolution was Steve Jobs. Apple has been so successful in selling its products. What consumers can expect now that Jobs has died?
从通讯到娱乐，苹果公司的产品大大改变了全世界人们获取信息和使用技术的方式。带领苹果公司做出这些革命的人物就是史蒂夫.乔布斯。为什么苹果公司在销售其产品上做得如此成功？乔布斯去世后，消费者还可以在苹果公司身上期待什么？
University student Jill Lenahan can be described as a diehard fan of anything created by Apple. Lenahan says her experience with other types of computers just wasn't the same.
大学生吉尔.里那汉可以说是苹果产品的铁杆爱好者。吉尔.里那汉说，她的经验是，苹果产品和其他电脑产品完全不一样。
"I used to have a PC it would crash all the time and it was really slow and I got a Mac everything was so much easier," said Lenahan.
“我曾经使用个人电脑但总是当机，而且非常缓慢。但苹果电脑却方便好使多了。”
Lenahan says her iPhone has made her life more efficient. But Apple did not create smart phones, mp3 players, or tablet computers. Andrew Lih with the University of Southern California's Annenberg School for Communication and Journalism says Apple has made high tech devices more understandable to everyday users who are not tech savvy.
吉尔.里那汉说，她的IPHONE让她的生活更有效率。南加州大学通讯和新闻学院的安德鲁.李表示，苹果公司把高科技产品变得让每个对高科技不是那么在行的人也能够轻易使用。
"I think that Apple really has pioneered the acceptance of those types of technologies - MP3s, downloadable movies, tablet computing - into the mainstream," said Lih.
他说：“我认为苹果公司真的是开路先锋般地让人们接受那些技术。MP3可以下载的电影平板电脑技术已经成为主流。”
It's Apple's ability to design user friendly and attractive products makes many consumers around the world choose Apple over other brands.
是苹果公司设计对使用者带来的方便性和吸引力使得全世界许多消费者选择苹果产品超过其他品牌。
"And that's the beauty of apple products I think and that's why consumers love them is that they are transparently beautiful," Lih added. "You don't have to learn to use them. You pick it up and it seems natural, but just imagine all the man hours and the work that it takes to get to that point and most companies cannot replicate that either work ethic philosophy or final product."
安德鲁.李说：“我想，苹果产品的漂亮是消费者喜欢它们的原因，因为它们真的太美丽了。你不必去学习怎么使用它。你只要拿起它，似乎就自然会使用。想想看他们是用了多少心血来做到这点，大多数公司不论是在工作理念上或是终端产品上，都无法匹敌。”
Lih calls Apple's many easy to use devices "lifestyle products." He says the company's legacy of making consumer friendly products started when Apple was first established in the 1970s.
安德鲁.李称苹果公司许多容易使用的产品是“生活方式的产品”。他表示，苹果公司生产消费者方便使用的产品的传统，其实从1970年代苹果公司成立时，就已经开始了。
"In the 70s when Apple first came around, their real breakthrough was bringing the personal computer into your home at a price that was fairly reasonable," Lih added.
安德鲁.李说：“在1970年代当苹果公司刚开始时，他们的真正突破就是把个人电脑以相当合理的价格带进你的家里。”
These days, Apple's products are actually more expensive than many of its competitors, but Apple is good at convincing consumers to buy says telecommunications analyst Elizabeth Fife.
电子通讯分析家伊丽莎白.费夫表示，在那个时候，苹果产品事实上比它的许多竞争者贵许多，但是苹果公司却能够说服消费者购买他们的产品。
"Apple is unique in being able to brand and create excitement around their products, not only for the handsets, for the iPhones, but for the laptops, iPads and other products that they've released to. So this is just something they're very good at," added Fife.
伊丽莎白.费夫说：“苹果公司有能力让他们的产品独树一格并且创造出激情，这不仅仅在掌上型电脑上、在IPHONE 上，而且在笔记型电脑上，在IPAD上，以及他们所推出的其他产品上。所以说他们的确非常精于此道。”
Even with the death of Steve Jobs, many analysts expect Apple to continue its legacy of introducing products consumers will want for the next three to five years.
甚至即使史蒂夫、乔布斯已经去世，许多分析家还是预期在未来3到5年里，苹果公司会继续这项传统，推出消费者所期待的产品。 |