D:Hey,Yeal.Do you ever have trouble getting your kids to eat their vegetables? Unfortunately,
Y:Luckily,my kids like most foods.But I know a lot of youngsters who simply refuse to eat their veggies.
D:Maybe their parents should try calling the veggies something more exciting,like "X-Ray Vision Carrots".
Y:Oh,I can't believe that would work.
D:Then you might be surprised to hear that researchers at Cornell University study that very thing. They presented 186 four-year olds with the same old veggies, but called them cool names like “Tomato Bursts” and “X-Ray Vision Carrots.”The preschoolers ate nearly twice as much of their vegetables as they did on days when veggies were simply called “tomatoes” or “carrots”. Not only that, but in the days following the experiment, the kids continued to eat fifty-percent more of the veggies, even though the fun names were no longer being used.
Y:Impressive!
D:Food names can influence grown-ups as well. In a similar study, adults dining at a nice restaurant were offered a complimentary glass of the same wine with their dinner.Half of the diners were told the wine was from a vineyard in North Dakota, while the other half were told the wine was from California. Not only did the diners who thought they were drinking California wine give higher ratings to the wine, but they ate more of their meal.And their overall reviews of the food and restaurant were significantly higher than those of the customers who thought their wine was from North Dakota.
Y:So,the same foods seemed taste better if we just expect them to.Amazing!I can't wait to try this at home.
Cornell University:康奈尔大学
complimentary:赠送的
vineyard:葡萄园 |