In recent years, with the economy growing, all kinds of goods are flowing into our life. The packaging of goods becomes more and more attracting our eyes. However, the problem of excessive packaging has aroused people’s wide concern.

　　This phenomenon exists for a number of reasons. For one thing, the business has seen through the mind of most consumers who are face-saving, for they thought that the more beautiful the packaging of goods is, the best people like. For another thing, excessive packaging can make the majority of merchants get high profit for the cheap commodity by improving price. Perhaps the primary reason lies that the form far outweighs the content.

　　In my opinion, it is more advisable to focus on the quality of goods than to decorate its appearance. So, it is urgent that immediate measures should be taken to stop the situation. Only in this way can we reduce unnecessary waste and have a rational and pure shopping condition, making our money cost worthwhile.