My first Fashion Week,we get London,it's my show,that's amazing.

Known frex rated videos and skimpy clothing,Rihanna's fashion line follows the same theme.It's been designed with the high street chainRiver Islands.

It's got Riahnna's name all over it.I kind of want the whole collection.It's got plenty of swags as you could say.

You only have to look to London Fashion Week to see why the cults of celebrity is so important when it comes to what we wear.That's why both the high street stores and the high-end fashion houses want to make sure that if they've got the front row of A list of their show.But if you can get one of those celebrities to actually design the clothes for you,it's even better.

My style is definitely inspired by my mood.

It's the room in which the singer was paid 2 million pounds to put her name to these designs.Having stumped up the cash,River Islands hopes the fans who buy her records will buy her cloth as willingly.

She's a style icon,she's a global phenomenon in terms of the music industry.She has great style and I think that communicates with its audience at an accessible prices are winning combination.

I think it will bring a lot more money into some stores,especially if it's someone like Riahnna.

If you like a celebrity A,you like her clothes,because they make her look good. 

Rihanna has already put on the most talk-about event of London Fashion Week.If that talk translates to sales,she will prove the power of the celebrity endorsement.