A recent report says inbound tourism has shown a downward trend in the past half of year, while outbound tourism has gained much more momentum.

 

　　XieZhao has more.

 

　　The report by China Tourism Academy says overall tourism income in China is expected to reach around 1.4 trillion yuan, up 10.7 percent year on year.

 

　　Compared with outbound tourism's dramatic growth, inbound tourism has shown a downward trend, down by 5-percent year on year.

 

　　The trade deficit between them has reached 38.6 million U.S dollars.

 

　　Dr. Li Zhongguang is director of the China Tourism Academy.

 

　　He says the China tourism market can not attract foreign tourists due to the ecological environment as well as China's immigration policy and RMB appreciation.

 

　　"We promote China as a beautiful country. But when arriving in China, tourists can not see a beautiful China, such as smog and water quality. We carried out an investigation in the first half of year. The tourists made comments, most complaining about the air and water issues and English marks. Meanwhile, some policies have not changed for a long period, such as visa, duty-free and aviation rights."

 

　　By contrast, some foreign countries have carried out some research so as to entice more Chinese tourists.

 

　　Zheng Lidong, is general manager at the development department of Yi Sheng Tourism Agency.

 

　　He says the Australia National Tourism Bureau has issued a tourism strategy for the China market.

 

　　"When attending the Australia National Tourism Bureau conference every time, I am deeply moved by them. For example, they have released 2020 tourism strategy for China market. This strategy includes several detailed aspects, such as Chinese tourists' consuming habits. The strategy will take different measures, targeting different China markets, including north China, east China, south China and southwest China etc."

 

　　Another report from the China Tourism Academy indicates the tourist satisfaction index has a big difference between domestic and outbound tourism.

 

　　For example, among the sample cities only Suzhou in Jiangsu Province reaches the "satisfaction" level, while the tourist satisfaction index on outbound tourism is high and relatively stable.

 

　　Dr Chen Xu at the China Tourism Academy clarifies the difference.

 

　　"Domestic tourists have several dissatisfactions, such air quality, ecological environment, high-priced tickets and highly-crowded passenger flow, etc. Compared to domestic tourism, foreign destinations have a well-protected ecological environment, is more accessible to historical and cultural architectures and natural sceneries and reasonable or free ticket price. The passenger flow is controlled well."

 

　　Some insiders are hoping the Tourism Law will boost tourists' satisfaction index towards domestic tourism.

 

　　The Tourism law which will come into force in October this year will cover several issues, such as ticket price and passenger flow.

 

　　For CRI, I'm Xie Zhao.