The weight is over.

　　Expect amazing.

　　Jessica Simpson’s brand-new Weight Watchers’ ad is much more like the one released last week, except with one big difference. This time she’s not just expecting amazing, she is, well, expecting.

　　Being healthy has become a part of who I am, which is great timing, because I’m having another baby. The big announcement comes just one day after Simpsons Twittered this not so subtle hint, a picture of her and fiancé Eric Johnson’s newly eight month old baby Maxwell, with the words “BIS SIS” written in the sand.

　　Jessica lost 50 pounds at first time around and now she’s pregnant again and if she gains all the way to get and lose another 50 pounds, now Jessica thinks it’s going to show people, hey, you know, Weight Watchers really does work.

　　Simpson who covered her baby bump on the beaches of Hawaii yesterday will continue to represent Weight Watchers as a brand ambassador. But the point counting, that will be put on hold until she gives birth. Weight Watchers released this statement, saying “…Simpson will not be following the program during the pregnancy while her weight and well-being is monitored by her obstetrician. After she gives birth, Simpson and her doctor will decide when she should resume following the Weight Watchers program.”

　　The second pregnancy took Weight Watchers by surprise, definitely not something that they were planning on. But you know, Jessica Simpson is probably one of the most powerful names in show business today. If anything I think it’s in their advantage and smart for them to keep her onboard.

　　Meaning Simpson can have her cake and eat it too, at least until the baby arrives. For Good Morning America, Brandy Hit, ABC News, New York.