phone wars tonight.

There抯 a new phone about to hit the market and many believe it could be the iPhone抯 toughest competition yet. ABC抯 Neal Karlinsky tonight with a first look at how it works. 

The newest and brightest entry into the masthead gadget market is a phone that can look back at you and actually read your facial expression.揑f you turn away, it抣l pause the video; if you turn back, it will resume again.?

It is the Samsung galaxy S4, and its most buzz worthy feature maybe that it抯 doing something that for years has been the domain of Apple. 揊or the thing that really has everyone talking here is the face-to-face phone calls. One new function is called passbook.?

Getting mainstream buzz often at the expense of the mighty iPhone.

揑 think this new phone is definitely going to fuel up the war between Apple and Samsung.?

You can scroll through text just by tilting it and while touch screens may seem to be everything, this one lets you work the phone by just swiping in the air above it. We give a couple of iPhone-loving interns an exclusive glimpse to get their view. 揑 think that I like this as much as I like my iPhone.?

It's tough dayS for apple. Samsung is a Google-powered android phone and Android beats apple at the smart

phone game that it invented. 揂ctually I want this picture, can I send it to myself??

All testers today aren抰 quite ready to switch, but Samsung has already scored one major victory, it抯 got people talking about it. 揂ctually, really cool, yeah.?

Neal Karlinsky, ABC News, Seattle.