CCTV9英语新闻11月：“黑色星期五”,美国零售商如何度过（在线收听）

High-end US retailers have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether. There may be a few discounts but they’re small and selective. However, shoppers have still been coming through the doors.

High-end US retailers have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether.

While the discounters and mid market retailers scream for attention from shoppers on Black Friday- offering bargain basement prices to folks desperate for deals- at the high end- they can afford to take the high road.

"The upper income folks they are benefitting not only from these improvements in the housing market, but especially the improvements that we have seen in terms of stocks. And so the upscale market, the upscale retailers, they are going to have a very good holiday season." Ken Goldstein, The Conference Board said.

The stock market is at record highs- with the Dow up about 20 percent this year.

That’s putting a lot more cash in some people’s pockets.

High-end US retailers have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether.

Black Friday is practically invisible at many of these pricey stores- where jewelry and high end audio equipment still drew in shoppers.

Some of those shoppers had come from nearby stores that were offering discounts - something high end retailers can play to their advantage says Milton Pedraza, CEO of the Luxury Institute.

"What they are hoping is that they are going to get part of the overflow. That people will go shopping, and that they will then come into their stores, not necessarily looking for a bargain and because they have gotten bargains at Best Buy and other places, but just to buy because they are out there, because they have a high energy a lot of adrenaline going through and therefore they will buy vigorously. " Milton Pedraza said.

Pedraza says look for technology and jewelry to be hot sellers- and for tight inventories from the top names- keeping their goods exclusive, and their profits intact.