《名人传记》之乔布斯亿万富豪嬉皮士93:音乐公司提出合作构想（打印版）

　　Even so, some in the music industry thought Apple might be able to help.

　　不过有些唱片公司却相信苹果公司能助他们一臂之力

　　In 2002, a delegation of music executives travelled to Apple's headquarters

　　2002年由各音乐公司主管组成的一个代表团来到苹果总部

　　to present a vision for how they might collaborate.

　　提出了一个合作构想

　　Steve Jobs did not exactly warm to their ideas.

　　乔布斯对他们的想法却不太感兴趣

　　He listens, but he isn't listening patiently.

　　他在听但是态度并不耐烦

　　At one point he waves his arms and says, "Stop, stop, that's not why I'm here.

　　甚至一度挥手说道:"停停停我来这儿不是来干这个的

　　I didn't come here to listen to you.

　　我不是来听你们讲的

　　I have my own views on what we need to do.

　　我知道我们应该做什么

　　You guys in the music business have had your heads up your asses all these years!"

　　你们音乐界的人这些年就没动过脑子！"

　　Which made everybody on my side of the table mute, silent.

　　这番话让我们哑口无言

　　And I said, "Steve, that's exactly why we're here. We need your help."

　　于是我说"史蒂夫正因如此我们才会来找你呀我们需要你的帮助"

　　Other technology companies had tried and failed to persuade the major labels

　　其他的技术公司都没能说服主流唱片公司

　　to license their music online, but Jobs was different.

　　为在线音乐授权但乔布斯不一样

　　Jobs was the biggest share owner in Disney.

　　作为迪士尼最大的股东

　　Because he was in such a strong position as a Hollywood player

　　他在好莱坞的圈子里地位非凡

　　that he was able to bang the heads together of the music companies and say this is how it's going to be.

　　因此他能一声令下告诉他们应该怎么做

　　To Jobs, it was obvious the record labels didn't understand the new internet-savvy consumers.

　　对乔布斯来说唱片公司显然不了解这些热衷于网络的新生消费者

　　He insisted the way to beat file-sharing was not to punish people for doing it

　　他坚持要赢过文件共享网站的方法并不是去惩罚共享的人

　　but to offer a more convenient reasonably-priced alternative.

　　而是提供更加方便并且价格合理的选择

　　In less than a year, every major label had signed up to the Apple iTunes store.

　　不到一年所有大的唱片公司都签约了苹果iTunes商店