科学美国人60秒 SSS 2014-03-04（在线收听）

Lady Gaga's fake finger now and justin timberlake's partly even french toast have fetched big box auction because the seemingly worthless items once belonged to a celebrity. Now a study  found that the price depend on how much contact the celebrity had with an item and whether they heroes and vallence.The research is in the precedings of national academy of sciences. Data from auctions will reveal that people will spend more on items like jewelry rather than furniture, at least for a while, folks like JFK or JKO. Items from a wide of celebri.......The finding suggests that people's desire for a celebrity's membria stems from the belief what's called Contagion, the idea that a person's essence can be transfered through the object they touched.A follow up experiment further supports the Contagion idea. Participants said  they  would pay substantially less for a celebrity's sterylizing sweater if it had been sterylized. But sterylization actually increased the amount of subjects who would pay for the sweaters owned by a dislike -celebrity. Gives a whole new meaning to money laundering.