“Diamonds evoke beauty, sentimentality, romance, passion. In today's culture a diamond is given when one gets engaged. ‘A diamond is forever’, so to quote a famous saying. Ah, and one hopes that love, and passion, and eternity, and integrity and loyalty are forever as well. I mean it's really nature at its finest. And one can say ‘Oh, it's just a rock’. But it is rare, and it is beautiful. And it evokes passion. And when you walk through a room in the evening and a light is hitting a diamond in a certain way, the whole, the person glows and the whole room seems to glow.”