Power Words: Use These to Sell Anything（在线收听）

Power Words: Use These to Sell Anything

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Immediate

In today’s fast-paced society, anything that brings closure to an issue or immediate gratification has great appeal. Offer some immediate payoff, such as quick turnaround or delivery to buyers who take action swiftly.

Legendary

This product is timeless. That’s what the term “legendary” means to listeners. Your product is not just a passing fad. It is extraordinary, long-lasting, and memorable.

Limited

Scarcity is one of the world’s great motivators. Listeners and buyers often covet something that only a limited number of people can have. Remind prospective buyers of a limited quantity or a limited-time offer.

New

The word suggests novelty, surprise and energy. Use this word to convince undecided customers to take a chance on your product.

Packed

This simple word suggests quantity and value. Tout your product’s outstanding contents or proposal’s positive characteristics if you can.

Personal

We’re living in an age of individualism, so advertising directed to a unique set of needs and interests easily attracts attention.

State-of-the-art

Use this term to convey that your product is on the cutting edge of the latest technology and modern trends. It will give your audience a competitive advantage.

Superior

In today’s quality-conscious world, this word suggests standards of excellence — standards that others don’t meet.

Trusted

Other people — perhaps many other people — have confidence in the idea or product you’re offering.

The next time you are drafting an advertisement or working on a sales pitch, give some of these power words a try. They’re sure to make you and your product stand out from the crowd.

Vocabulary Focus

turnaround (n) [5tE:nE7raund] the amount of time it takes for an order to be filled after it arrives at a company, or for a task to be completed from beginning to end

scarcity (n) [5skZEsiti] the condition when something is not easy to find or obtain

tout (v) [taut] to advertise, make known or praise something repeatedly, especially as a way of encouraging its sale, popularity or development

state-of-the-art (adj) very modern and using the most recent ideas and methods

强效词汇：用它们来卖任何东西!

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6.“即时的”

在今日这个步调快速的社会里，任何能够解决问题或带来实时满足的东西都有很大的吸引力。给那些行动迅速的买家一些即时的好处，例如迅速处理订单或交货。

7.“传奇的”

这个产品是经得起时间考验的，对你的听众而言，“传奇的”就是这个意思。你的产品不是短暂的流行风潮，它是非凡的、持久的，而且具有纪念价值的。

8.“限量的”

“罕有”是世上极大的刺激诱因之一。你的听众和买家经常垂涎仅有少数人能够拥有的东西。提醒潜在买主某个产品数量有限或可订购的时间有限。

9.“新颖的”

这个词使人想到新奇、惊喜与活力。使用这个词说服犹豫不决的顾客试试你的新产品吧。

10.“成套的”

这个简单的词汇意味数量与价值。如果可以，鼓吹你的产品的出色内容或提案的正面特点。

11.“个人化的”

我们活在一个个人主义的时代，因此针对一系列独特需求与兴趣所做的广告很容易引起注意。

12.“先进的”

用这个词说明你的产品是时髦潮流与最新科技的尖端产物，它能提供你的销售对象一个竞争优势。

13.“卓越的”

在现今这个质量意识高涨的世界，这个词汇意味卓越的标准，也就是别人无法达到的标准。

14.“值得信赖的”

别人，可能是许多人，对你提出的想法或产品有信心。

下次你起草广告文案或构思推销话语时，不妨试试上述一些强效词汇。它们一定能使你和你的产品脱颖而出。