Though it's hard to tell, this instergram picture is of Nick Cannon and yes, he is in white face. The rap run TV host posted the photo Monday with the caption it's official, I'm white. , followed by a string of hashtags seeming to reference stereotypes about white people, including Beerpongs, Farmersmarkets and Fist Pumping, all to promote his new album, White People Party Music.

By saying him do this, it immediately puts the album title in your head, so it's actually a very smart move, even though it may offend some people.

Some twitters found the post funny, tweeting things like welcome to be [email=white@NICKCONNON]white@NICKCONNON[/email], but others call it racially insensitive and not much different from actress Julie Halloween costume last year when she wore black face in character as crazy eyes from the TV show Orange is the New Black.

I will call Nick Cannon calculated ingorance. There is a double center there, so I can't say like, OH,Nick Cannon this is just funny. I'm offended a little bit by it.

Since his original post, Cannon has double down, posting a new video of a different Caucasian character along with the original guy. A link to this Youtube video from 2009 with the caption funny, noone got mad when we did this. Cannon's album,his first in 11 years comes out on April 1st. Some wondered if these all could be an elaborate April Fool's joke, a possible promotional prank that not everyone finds funny. For GOODMORNING AMERICA, Morra ABC NEWS, NY.

A promotional prank?

... a lively discussion out here?

It certainly did. We can continue that later in the program.

Oh, you don't want to share, because I think if you are going to be offended because of black face, you do this. Yes, people are gonna be upset, even though there is more historical, there is more history behind.

I guess that's what I was thinking, but there is a historical perspective here, and it's a question of power as well.

I give you that but at the very least foretaste.