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Google is growing again by buying D-Marc, a company that connects advertisers with radio stations.
…a way for someday to find the right checking account call…
But why would the website known for Internet searcher do that?
Well, because there is money to be made, lots of money, in advertising.
about $16-billion’s worth of advertising dollars went into, local radio alone in 2005.
Bambi Francisco covers Google as a columnist with Marketwatch. She explains Google has a huge base of over 150,000 advertisers. Their ads pop up on Google when a person searches for related content on the web. So let’s say a hardware store wants to branch out with local radio commercials but doesn’t know where and when to air them.
D-Marc, the company Google bought will take care of that for you, and deliver the audience that the advertiser wants.
Tom Merritt, the Executive Editor at CNET says it’s another sign Google, the largest search engine is vying to become the biggest media company around.
A logical , next step , is for them to snap up a company that does the same sort of thing for television and be able to fill, that ad, that need as well.
While Google grows, so do investors grows. Michael McDonald , the San Francisco surgeon bought 1,000 shares of its stock with 100 bucks a piece. He sold it when it doubled, made 100,000 dollars and took a much-needed vacation.
I actually did go Halloween skiing for a week afterwards. So I used it for my Halloween trip among other things.
He wishes he held on to it, it's up 467 dollars a share now. Investors have high expectations from a company that shows no signs of slowing down.
With Internet mania back in 1999, you know that, now it's Google mania in 2006.
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