秀出你的风格

　　What man doesn’t relish in lusting over a well-cut suit? If you’ve got a strong look going in that new bow tie or leather jacket, don’t be timid in showing it off and treating your followers to some aspirational eye candy at the same time. Many of the most popular men on Instagram are either models or fashion photographers - and there’s a reason for that. Another tip - if there’s one thing Insta-people really like, it’s a good-looking watch. So next time you’re looking #menstyle, post it up and watch the likes roll in.

　　有哪个男人不希望拥有一套精心剪裁的西装？如果你戴了新领结或是穿了新的皮夹克，而且看起来十分好看，不要羞于展示，让你的粉丝可以大饱眼福。Instagram上的红人大多数要么是模特，要么就是时尚摄影师，这里头是有原因的。再有就是，如果要说有什么是Instagram用户真心喜欢的，那一定就是各种美图啦。所以下回你要是打扮的十分有型，那就在Instagram上爆照，肯定有很多人点赞。

　　Do it like: David Gandy (@davidgandy_official, 316k followers). He’s best known for being snapped in his pants but Mr Gandy’s formal wardrobe is also worthy of some serious envy.

　　比如这样：大卫·甘迪（@ davidgandy官方账号，316,000粉丝）。大卫·甘迪的内衣秀很出名，他的便装照一样抓人眼球哦。

　　DON’T: Be too flashy

　　切忌别太浮夸

　　Equally, while people do like pictures of fast cars (if you’re fortunate enough to own one), no one appreciates a boaster. The incomparably crass Dan Bilzerian posts daily updates of his guns, hundred-dollar bills and naked porn stars, and has for some reason raked in millions of followers. But if you want to be thought of as a true gentleman, photos of champagne and fancy parties aren’t going to impress anyone. If you’ve got enviable seats at a sporting event, that’s different. But be subtle, be gracious and remember that old biblical adage: “Let another man praise you, not your own mouth.”

　　同样地，虽然人们喜欢看豪车的照片（如果你够幸运拥有一台自己的豪车），但是没人喜欢自吹自擂的人。无比愚蠢的丹·比尔泽恩天天在Instagram上炫富，晒枪，还有色情女星的裸照。但如果你想让别人认为你是正人君子的话，晒香槟，晒豪趴是不会得到别人认可的。措辞要谨慎得体，记住这样的老话：他人的赞赏才是赞赏，自己的只能是自夸。

　　Do it like: Richard Branson (@richardbranson, 263k followers). He’s one of the richest men in the world, but does he show it off?

　　比如这样：理查德·布兰森（@ richardbranson，263,000粉丝）世界上最富有的人之一，可他炫富吗？

　　DO: Hold off on the food porn

　　拒绝爆美食照

　　Unless you’re Jamie Oliver (2.7 million followers, and his posts actually look delicious), you shouldn’t venture down this slippery slope - uploading a blurry photo of a Nando’s butterfly chicken on your Galaxy S4, for instance, is not OK. Everyone knows what food looks like, and no one cares that you’ve just wolfed down a #kale butternut salad with artichokes - just like they don’t care that you’re currently polishing off a protein shake on the way back from the gym.

　　除非你是杰米·奥利弗（英国名厨，拥有270万粉丝，其分享的食物美图看起来真的很可口），否则不要瞎掺和：比如，上传你存在手机里的Nando’s 炸鸡照是无意义的。所有人都知道食物长什么样，没人会关心你刚吃下去的冬甘蓝洋蓟沙拉，就好像没人想知道你在健身回来的路上喝了高蛋白饮料。

　　Once in a blue moon, at a Michelin-starred restaurant perhaps, is excusable. Just bear in mind there are currently over 170 million food posts in Instagram - don’t add to the problem.

　　难得在米其林这样的星级餐厅发一下美食照或许还情有可原。但现在Instagram上已经有超过1.7亿张美食照了，所以你还是别添堵了吧。

　　Do it like: Gordon Ramsay (@gordongram, 500k followers). Grub is his livelihood yet our Gordon only rarely posts lurid close-ups of his culinary creations. What’s your excuse?

　　比如这样：戈登·拉姆齐，（@ gordongram，500，000粉丝）烹饪是他的生计，但戈登只是分享少数他自创的菜肴，你有什么理由爆照呢？

　　DON’T: Post motivational quotes

　　别发励志文

　　While first sifting through what Instagram has to offer, you’ll be forgiven for thinking that at least 50 per cent of all images are captioned with unbearably vacuous cod-motivational waffle - something along the lines of “concentration is the root of every athlete’s success” and the like. Truth be told, it is. And it’s every man’s job to combat this hegemony of drivel. Why not post something funny or intelligent instead? A little wry humour never hurt anyone.

　　刚开始使用Instagram搜索浏览内容时，你会误以为Instagram上至少有一半的图片陪的文字都是胡扯一些空洞的心灵鸡汤，比如说，”专注是每一个运动员的成功所在“之类这样的文字。这些话的确在理。但是每个人都应该避免这种空洞无聊的说辞。为什么不分享一下有趣而又有智慧的内容呢？一个小小的幽默并不会伤害任何人。

　　Do it like: Josh Ostrovsky (@thefatjewish, 4.1 million followers). Ostrovsky is a funny man, and isn’t afraid to use it. Even his dog, Toast, has 260,000 Instagram followers.

　　比如这样：乔什·奥斯特洛夫斯基（@ thefatjewish，410万粉丝）。奥斯特洛夫斯基是个有趣的人，并且十分善于运用他的幽默。甚至他帮他的狗—图斯特，注册的Instagram账号，粉丝也多达260，000.

　　DONT: Freak out with filters

　　不要滥用滤镜

　　You might know your ‘Perpetua’ from your ‘Amaro’, but this doesn’t excuse you going ape with Instagram’s filter and lighting settings. Most of your pictures shouldn’t need a filter at all, and only the subtlest tint, if you’re desperate. And remember, filtering a pretty landscape is one thing, but filtering selfies is beyond the pale. Just look natural.

　　或许你很熟悉从‘Perpetua’ 到‘Amaro’的各种滤镜效果，但这并不意味着你就可以滥用滤镜和光线设置。你大多数的照片其实完全不必要使用滤镜，如果非用不可，最好也是用色调最弱的那种。记住，对风景照使用滤镜修饰是一回事儿，但对自拍使用滤镜就实在是不可接受了。自然就好。

　　Do it like: Leonardo DiCaprio (@leonardodicaprio, 830k followers). Leo’s life doesn’t need filters, and it shows on his Insta feed, which he largely uses to promote his activism.

　　比如这样：莱昂纳多·迪卡普里奥（@leonardodicaprio，830，000粉丝）。莱昂并不需要滤镜。他在Instagram上推行他的主张，而且他在Instagram上几乎不用滤镜。

　　DO: Snap beautiful places

　　拍一些风景优美的地方

　　There’s so much more to summer holidays than ‘hotdog legs’ photos and #sunbathing. A beach is a beach, a pool a pool - if it’s not going to make your followers gasp with wonder, it’s probably not worth sharing. But this doesn’t mean you should be leaving your phone in your pocket for the duration: if you stumble upon something memorable, or can frame that epic view of the sea from your balcony in the right light, by all means snap away. Just don’t overdo it - after one or two pictures, people will get the message.

　　在夏日长假里，比起晒大长腿和日光浴，有意思的事情多了去了。沙滩就是沙滩，泳池就是泳池。如果没什么能够让你的粉丝吃惊好奇的，那就没必要分享。但这并不意味着你的手机就要因此闲置。要是你碰上令你难忘的事情，或是从你的阳台正好可以看到美丽的海景，那就拍下来与大家分享。但是别拍多了，一两张就足以让人明白你想要表达的内容。

　　Do it like: Foster Huntington (@fosterhunting, 956k followers). Foster quit his job in the Big Apple to take pictures of the American wilderness - this man knows nature.

　　比如这样：福斯特·亨廷顿（@fosterhunting，956,000粉丝）。福斯特辞掉了他在纽约的工作，去拍摄美国野外的景色。此人深谙自然。