Assume others should care about your needs.

 

 

Maybe you're desperate. Maybe partnering with a major player in your industry could instantly transform red ink into black. No one cares. No one should care. Those are your problems and your needs.

 

 

Never expect others to respond to your needs. People may sympathize but helping you is not their responsibility. The only way to make connections is to care about the needs of others first. Ask how they're doing. Ask what could help them.

 

 

 

Care about others first; then, and only then, will they truly care back.