世界名牌博览：普拉达（在线收听）

意大利品牌Prada于1913年在米兰创建。Miuccia Prada的独特天赋在于对新创意的不懈追求,融合了对知识的好奇心和文化兴趣,从而开辟了先驱之路。她不仅能够预测时尚趋势,更能够引领时尚潮流。Prada提供男女成衣、皮具、鞋履、眼镜及香水,并提供量身定制服务

Prada is an Italian fashion brand that produces high-end luxury goods for men and women. It was started in 1913 by the Prada brothers Mario and Martino. They opened a leather goods store in Milan, Italy, specializing in handbags, suitcases and trunks. The company took off in 1979 when Mario Prada’s granddaughter Miuccia took over the company and moved from travelling trunks to fashion goods. She opened stores in fashionable areas all across Europe. In 1985, she released the iconic Prada handbag and the brand became a status symbol. Four years later, she released her first collection of clothes and the company was a global success. Prada became a household name for richer business people. Its success relies on the simplicity and functionality of its products. Miuccia often called her designs “uniforms” for women.