世界名牌博览：彪马（在线收听）

PUMA（彪马）是德国运动品牌，提出全新品牌口号Forever Faster，设计提供专业运动装备，产品涉及跑步、足球、高尔夫乃至赛车领域。

Puma is a German manufacturer of sports shoes, and lifestyle and other sportswear. It was founded in 1924 by brothers Rudolf and Adolf Dassler. They became famous at the 1936 Olympic Games in Munich. Adolf persuaded U.S. sprinter Jesse Owens to wear the athletics spikes he designed. Owens won four gold medals and the Dasslers’ shoes became famous among the world's sportsmen. Many top athletes have preferred Puma shoes, from footballers Pele and Maradona to the sprinter Usain Bolt and most Formula One drivers. Puma employs around 9,500 staff and generates around $3 billion in annual revenues. Its products are sold in nearly one hundred countries. Its website says: “Puma has the long-term mission of becoming the most desirable and sustainable sports lifestyle company.”