RACHEL MARTIN, HOST:

Last fall on WEEKEND EDITION Sunday, we took a close look at addiction in America. What forms it can take, what causes it and the intimate stories of those it affects. For the next few minutes, we're going to focus in on another part of the addiction story - recovery. Every year, nearly two million Americans seek treatment for addiction to drugs or alcohol on an in- or outpatient basis. The most famous inpatient rehab facility is the one named after former first lady Betty Ford. Here she is speaking to CBS News about her addiction to alcohol and painkillers.

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BETTY FORD: My family saw the problem. And they got professional help to come in and help them do what we refer to as an intervention.

MARTIN: The Betty Ford Center opened in 1982. Troubled celebrities have flocked there, along with thousands of others looking for an intensive rehabilitation that takes them out of their regular lives.

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UNIDENTIFIED WOMAN #1: Our beautiful 20-acre campus is located in Rancho Mirage, California, where we offer security...

MARTIN: Just last month, Betty Ford merged with Hazelden Treatment Centers to create the largest nonprofit treatment organization in the country. But there's a growing chorus of medical professionals who say inpatient rehab centers provide only a temporary fix that can sometimes evaporate when patients go back into the real world.

TOM MCCLELLAN: We used to understand addiction - 40 years ago - as a bad habit, low character development, poor impulse control.

MARTIN: This is Tom McClellan. He's the CEO and co-founder of the Treatment Research Institute in Philadelphia. And he says inpatient rehab came out of this belief that to get better, you just had to be a better person.

MCCLELLAN: And so what was envisioned was a program that, first, tore the patient down, stripped the patient of his bad habits. And then, reconstructed a person who was more socially responsible, more honest, had better character.

MARTIN: Today, McClellan says addiction needs to be treated like diabetes.

MCCLELLAN: Now, it would be unthinkable for somebody with diabetes to go to their priest to find a cure for diabetes. Well, that's not unthinkable in addiction, because the public just doesn't understand it as a chronic illness.

MARTIN: But addiction did feel like a chronic disease to Shane Linehan. He spent 15 years as a Minnesota police officer and had series of close calls.

SHANE LINEHAN: My head was a mess. I didn't sleep. I had panic attacks constantly.

MARTIN: To calm himself down, he drank a lot.

LINEHAN: Rather than killing myself, I decided to try to drink myself healthy. Only a drunk could make that logical assumption, right?

MARTIN: Linehan started using prescription drugs. And eventually, he had to face what had become a serious addiction.

LINEHAN: My girlfriend - we've been together for eight years now. And she tossed me out and said go clean up or don't come home, so I went to treatment.

MARTIN: He enrolled in a 28-day residential program at Hazelden in St. Paul, Minnesota. And while he says it put him on more solid footing, as soon as he left the safe confines of the rehab center, things started to unravel.

LINEHAN: When I left there, life happened. All of those things - those piles of debris that, at one point, were a life were still there. And I had to start going through them and trying to put some pieces back together. And along the way there, I had trigger after trigger, after trigger.

MARTIN: He relapsed, started taking Vicodin again. And, again, he sought help. But he was done with inpatient rehab. He had spent a lot of time and money, and it hadn't worked for him. So this time, he took a different option.

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UNIDENTIFIED WOMAN #2: 8:30 will work? The 23rd of May. We'll see you then. Thanks for hanging in there with me.

MARTIN: This is Alltyr. It's a new addiction clinic that opened last year in St. Paul, Minnesota that's taking a radically different approach to addiction treatment. Patients, like Shane Linehan, don't pack a bag and check into a residential facility. They don't go to group therapy, and they don't expect to get sober in 30 days. Instead, patients schedule regular appointments with a doctor who is more likely to give them a prescription, instead of motivational advice.

MARK WILLENBRING: We do not do rehab. We are the alternative to rehab.

MARTIN: This is Mark Willenbring. He's the CEO and founder of Alltyr.

WILLENBRING: Our goal is to engage the patient in a recovery process. We don't have a particular approach. We don't tell people what to do.

MARTIN: I can imagine, though, a patient coming to you who wants some structure, who's looking for answers, who says, I don't know how to make myself well. I need someone who's a professional to tell me.

WILLENBRING: I do guide people, of course. And if they ask me for what my recommendation is, I have no problem giving them that.

MARTIN: At Alltyr, that can mean a whole variety of medications that treat addiction to alcohol and opioids, as well as anxiety and depression. Some of them are approved by the FDA. Some of them aren't. Willenbring says traditional rehab centers shy away from medications and rely too much on talk therapy, which he says isn't a proven way to kick an addiction.

MARVIN SEPPALA: I will admit that there's not a lot of studies that support it. But I think the overall dismissal of a residential setting for addiction treatment is well overstated.

MARTIN: This is Dr. Marvin Seppala, chief medical officer of the newly merged Hazelden Betty Ford Center. And while his program is starting to use more medications, he says it's not enough.

SEPPALA: This is a disease not just of the brain, but also the soul. I mean, the person's life is in the balance. Their relationships are in the balance. And if we only give them a medication and don't account for all of that, it's just not going to work out over time.

MARTIN: As for Shane Linehan, he's been seeing Dr. Willenbring at Alltyr for the last five months. He's feeling good and hasn't relapsed. But he says, for him, sobriety doesn't look like the advertisements on TV. It is more basic than that.

LINEHAN: A good doctor, a good psychologist and a really good AA group.

MARTIN: And you anticipate seeing those people for years and years?

LINEHAN: Yes. I mean, I would assume it would be the rest of my life.