甲骨文公司，一个以其高利润率著称的公司，为什么想进入低利润的硬件行业？

　　Are you going to exit the hardware business?

　　你打算退出硬件业务吗？

　　No, we are definitely not going to exit the hardware business.

　　不，我们绝对不会退出硬件业务。

　　While most hardware businesses are low-margin, companies like Apple and Cisco enjoy very high-margins because they do a good job of designing their hardware and software to work together.

　　虽然大多数硬件企业是低利润的公司，但像苹果电脑和思科等都有非常高的利润，因为他们以良好的设计让硬件和软件协调运作。

　　If a company designs both hardware and software, it can build much better systems than if they only design the software.

　　如果一个公司同时设计硬件和软件，它会比只设计软件的公司建立更好的系统。

　　That’s why Apple’s iPhone is so much better than Microsoft phones.

　　这就是为什么苹果 的iPhone如此明显地优于微软手机的原因。

　　OK, Apple and Cisco have proven that they can do it, but what experience does Oracle have designing hardware and software to work together?

　　嗯，苹果和思科公司已经证明他们能做到这一点，但什么能让甲骨文硬件和软件配合运作？

　　Oracle started designing hardware and software to work together a few years ago when we began our Exadata database machine development project.

　　几年前，在我们开始Exadata 数据库装置开发项目时，甲骨文就开始 设计让硬件和软件一起工作。

　　Some of our competitors, Teradata and Netezza for example, were delivering preconfigured hardware/software systems, while we were just delivering software.

　　我们的一些竞争对手，比如Teradata和Netezza 公司，提供预配置的硬件或软件系统， 而我们只是提供软件。

　　The combination of hardware and software has significant performance advantages for data warehousing applications.

　　在数据仓库应用中，集成的硬件和软件有着显著的性能优势。

　　We had to respond with our own hardware/software combination, the Exadata database machine.

　　作为回应，我们已推出自己的硬件/软件组合，即 Exadata数据库装置。

　　Oracle’s Exadata database machine runs data warehousing applications much faster~at least ten-times faster than Oracle software running on conventional hardware.

　　甲骨文Exadata数据库在数据仓库应用程序将运行得更快，至少比甲骨文软件在常规硬件中快10倍。

　　All the hardware and software pieces, database to disk，are included.

　　包括所有的硬件和软件、数据库、光盘在内。

　　You just plug it in and go—no systems integration required.

　　您只需将其插入——无须系统集成。