Business Channel 2007-08-07&08-09, 诺基亚销售强劲（在线收听）

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You know, the growth really has come across to all sectors. We have had continued strong growth in the ermerging, new growth markets. So we have had even increasing amount of devices that have been sold in the low end below 50 million, excuse me, below 50 Euro devices. But also we have had a very good uptake of our products in the mid-range and the high end. So the Nokia N95, multi-media computer, we sold over more than 1.5 million of those very high-featured, high-functioned, and quite frankly high-priced devices.

Well, that brings me onto, neatly on what I was gonna ask you about next which is what the analysts are very particularly pleased about is the fact that the margins were quite strong, the profit levels were quite good, can that be maintained though?

Well, I think it is an interesting quarter to dispel some myths. And in an industry where ASPs are going down, and all the other competitors had declining ASPs, we actually had a slight increase from 89 to 90 Euros. And at the same time we increased market share from 36 to 38 percent, and you saw, you know the profitability, the gross margins were improved for the third straight quarter, operating margin is running between 18 and 21 percent in our devices businesses. So we have proved that you can take market share, you can be profitable if you have the fundamental underpinnings of the brand, the cost structure and a good distribution that we have across a, a broad product portfolio.

Well, if it's really overlook of your shoulder you may have noticed that the NO.2 spot is now being held by Samsung rather than Motorola, do you see them as in the long term a more formidable competitor than Motorola.

Yeah, we do keep a very close eye on the competitors and we take all of them quite seriously. It remains a very competitive industry and while Motorola is in a, particularly a downcycle, they haven’t gone away, they haven’t exited the industry, they aren’t going to exit the industry. And sooner or later they will be coming back to some degree. Samsung has overtaken them in the No.2 spot in terms of market share. And, you know, they have had a nice refresh of their portfolio, they provide us good continuing competition. But as you have seen, we have kinda widen the gap between, No.1 and No.2. and for us, uh, we think it’s important to maintain that, that allows us some of the reason why we have been able to consistently deliver better profitability than any of our competitors.
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