英语听力精选进阶版 11737（在线收听）

CoP Show: Measuring audiences 22 Sep 2011

Thu, 22 Sep 11

Simon Smith and guests discuss audience measurements for TV, radio and online content. Joining Simon are Jo Hamilton, head of Audience Measurement at the BBC, her colleague and senior planner Michaeljon Alexander-Scott, Matthew Clark, who looks after the online systems that measure the performance of the BBC website and iPlayer, and Paul Kennedy, research director at RAJAR.