英国新闻听力 全息图（在线收听）

ologram

(SOUND)

TIM MARLOW: Hello, I'm Tim Marlow and this is Culture Shock. First, are you to busy ever to go to that important meeting? You can't afford the time or the money to fly half way 1 to do business or maybe you're just concerned about your carbon footprint. Well, how about sending a hologram of yourself instead?

For years, holograms, or virtual 3D images have appeared in science fiction books and films. We were promised a future, where rather that having physically to travel, we could just send a hologram to another place or country to communicate for us. And now that technology seems to have arrived making this fantasy a reality. A number of businesses have already started to use holograms as the next level alternative to video conferencing, giving the impression of a human presence on stage 2 instead of merely linking up by telephone or video screen. And of course, celebrities are getting in on the act too; a virtual David Beckham and Manchester United Manager Alex Ferguson are just a few of those who are now being beamed in for product launches.

It sounds fascinating, doesn't it? At least I think so. So I decided to go and try and experience this new hologram technology 3 . I'm in the offices of MUSION, the technology company in Coven Garden, not a million miles from the opera house. But I'm sitting looking at a very different kind of stage that I'd encounter in the traditional opera house. It's just a screen, there's flicking lights, there's the sound of a fan and a performance of some kind, or an image of some kind is going to appear before my eyes soon enough. I'm kind of prepared for it, but in a way I'm not, I'm not really sure what I'm going to be experiencing. I'd be joined by one of the directors of MUSION, James Rock, who's developed the hologram that's about to play. James just explain what's going to happen and then let's have it happen.

JAMES ROCK: Okay Tim, what's you're going to see is an old theatre trick called "The Pepper's Ghost". But delivered in a modern twist using very bright video projectors, high definition video signals and a reflective medium that means you don't see how the trick is done. So if we just queue a file then we'll get your reaction from seeing this first clip which is a dancing girl.

TIM MARLOW: Blimies! Suddenly there's a girl. She's scantly clad, I think I'd say. She's dancing to some very soft music. And I have to say, 4 , it's pretty good. I mean it does look like there is a three dimensional human figure up there.

JAMES ROCK: And actually what you're looking at is two dimensional video but the projection system creates the illusion that the image is there in space, on the working stage. So we could have the real dancer dancing next to her holographic image and it would be pretty difficult for the audience to differentiate who's real and who's not.

TIM MARLOW: What you are saying to me is absolutely compelling and for our listeners, fortunately they don't have the distraction of a scantly clad girl in the background dancing. I mean I feel I'm in some kind of gentleman's club. For reason's of decorum, but also because I want to see the range of what you do, can we see something else?

JAMES ROCK: Yeah, of course we can. Why don't we see if we can find His Royal Highness Prince Charles who was beamed into a environmental conference in Abu Dhabi as a key note speaker. And two and a half thousand eminent world future energy people saw Prince Charles give his address. And obviously he wasn't there and I think his last word is "Without so much as a carbon footprint, I'll leave you to enjoy the rest of the conference".

TIM MARLOW: Well while we await His Royal presence to appear on the screen, I mean that does raise one of the broader issues about the hologram. I mean one of the uses is for business, it's for conferencing, it's for conference calling, it's for meetings 5 and it does have this environmental spin off. Is that one of the motivations for developing it?

JAMES ROCK: It certainly has a huge application and we're definitely moving down that route in terms of cost savings and environmental savings for business meetings. We've done some work with a big telecoms provider where we've had a real life hologram sent down an internet signal. And somebody who was in San Hose appeared on a stage in Bangalore and talked to a CEO onstage, was able to look at the audience and take questions and answers from the audience, even though they were fourteen and half thousand miles away, in real time with no delay.

TIM MARLOW: Prince Charles is now here actually. Again that's pretty life like; I mean I don't know if you should remain seated at this particular point.

PRINCE CHARLES: I believe that we must use the world's natural resources responsibly and sustainably.

JAMES ROCK: We really do believe that we've got new media here. This is somewhere between live theatre and actual television. Some of the teleconferencing people are talking about video phones in your home where you'll be able to talk to your family and see them there.

TIM MARLOW: James I presume that this technology, as all technology in its early stages, is expensive. Roughly how much would something like this cost if it became a domestic possibility?

JAMES ROCK: I think it's difficult to give you an exact cost obviously. With economies of scale and business being able to mass market things, prices will come down. This is a top line product at the moment. There is the vision with the telecoms companies to actually put this into every house that has an internet feed and so it's going to become a mass market product certainly.

TIM MARLOW: How soon then?

JAMES ROCK: I'm not sure what the time scale is.

TIM MARLOW: Two years? Ten years?

JAMES ROCK: I would have thought within two years to five years yeah.

TIM MARLOW: And inevitably, celebrity culture has to start playing a role in all of this as it seems to be a global obsession. As you and I are talking, I think this is "Girls Aloud" isn't it? The five strong all girl band, and they're doing their make up. They're playing around performing as if we are looking into their dressing room but they're quite clearly aware that we're watching them and now they've gone into a dance routine.

JAMES ROCK: The girls performed a number in a high street shop window in South London and people were filming thinking that the girl's were actually there, missing their bus. It was quite, quite bizarre that job. 

全息图

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提姆·马罗：大家好，这里是《文化冲击》节目，我是主持人提姆·马罗。首先，你在忙于参加那个重要的会议吗？你没有时间或者没有金钱在飞往世界各地的途中做生意，或者可能你只是关心你走过的足迹。那么送一个你自己的全息图来代替它怎么样？

近几年来，全息图或虚拟的三维图像已经出现在科幻小说的书籍和电影中。我们所承诺的未来，不是身体上的旅行，而是为了我们的沟通和交流送一个全息图到另一个地方或国家。由于科技似乎已经让这个神话变为现实，一些企业已经开始使用全息图作为未来替代视频会议的更高级的选择，全息图给出的是一个出现在舞台或是房间里的印象而不是仅仅通过电话或视频画面连接。当然，名人们也开始在这方面行动起来。虚拟的大卫·贝克汉姆和曼联的主教练阿历克斯·弗格森就是现在为了产品的推出被播送的几个人物。

听起来很有趣，不是吗? 至少我是这样认为的。因此我决定直接去尝试体验一下这个新的全息图技术。我现在是在伦敦科文花园的科技公司MUSION，在离歌剧院不到百万英里处。但是我坐在那看到的是和我以前在传统歌剧院看到的一种很不同的舞台表演。它就是一个屏幕，忽闪忽现的灯光，风扇的声音和某种表演或者某种影像一下子就出现在我的眼前。我做好了准备，但某种程度我又没有，我实际上都不确信我在体验的是什么。我只是被MUSION公司的一位董事詹姆斯·洛克邀请，他研究了全息图这种放映的技术。詹姆斯正在解释现在发生的事情，然后他会让我们知道它是怎样运作的。

詹姆斯·洛克：好的，提姆，你现在看到的是一个被称为"彼博的幻象"的老戏剧把戏。但是通过使用很明亮的视频投影的现代技术，高清晰度视频信号和反射的媒介手段，意味着你不能明白这个把戏是怎样运作的。因此如果我们只是罗列出一个文件，我们就能得到当你看到一个跳舞女孩的首次剪辑时的反应。

提姆·马罗：啊呀! 突然出现一个女孩。她穿得很少，我认为我想说，她伴随着非常柔和的音乐翩翩起舞。还有我不得不说，作为一个把戏，它是相当不错。我意思是说它看起来像是有一个三维人像出现在那里。

詹姆斯·洛克：实际上你看到的是两维立体影片，但投影系统造成了错觉，以为在跳舞舞台上空中有影像，所以我们可以有真正的舞者在她的全息图像旁边跳舞，这样让观众很难分辨谁是真的谁是假的。

提姆·马罗：你所说的对我和我们的听众绝对是有吸引力的，幸运的是他们没有被一个在舞台背景跳舞的女孩分心。我意思是我感觉像在某个绅士的俱乐部一样。由于在礼仪上，也因为我想看到你们想看的范围，我们还能看到别的什么用途吗？

詹姆斯·洛克：是的，当然能了。如果我们能知道作为关键发言人的查尔斯王子殿下出席在阿布扎比的一个环境会议上。为什么我们没看到呢？而且有25000个世界著名的未来能源人们看到查尔斯王子的发言。很明显他没有去那里，而且我认为他的最后一句话是"没有那么多的碳足迹，我让你们享受这次会议其余的部分。"

提姆·马罗：当我们等待殿下出现在屏幕上时，我的意思是关于全息图提出了一个更广泛运用的问题。我的意思可以用在商业中、大型会议、电话会议、小型会议等等。所以这就和现实的环境有所分离。这是发展这个技术的动机吗？

詹姆斯·洛克：它肯定有广泛的应用，我们无疑是按照为商业会议节约成本和节约环境的路线走的。我们已经和一个大的电信供应商有一些业务，我们已经给互联网发送了一个真实生活的全息图的信号。在美国圣荷西小镇的一个人出现在了印度班加罗尔的舞台上同上面的总裁谈话，这个人能看到观众并能和观众互问互答，即使他们相距14500英里，在真实的时间上没有耽误延迟。

提姆·马罗：事实上查尔斯王子现在出现了，图像仍然是相当逼真。我意思是我不知道是否你仍然坐在这个特别的位置。

查尔斯王子：我认为我们必须负责任地并可持续地使用世界的自然资源。

詹姆斯·洛克：我们真的相信我们已经有了新的媒介。这里是介于真实剧场和真实的电视之间，一些参加电信会议的人们正谈论你家乡的视频电话，通过它你能同你的家人说话也能看见他们。

提姆·马罗：詹姆斯，我推测这个技术，作为它的早期阶段的所有技术花费是昂贵的。如果它在国内的推广使用成功，粗略地估计一下需要花费多少？

詹姆斯·洛克：我认为很难给你一个准确的花费数额。随着规模经济，它变成大量销售的产品，价格自然就会回落。现在它属于一种高端产品。和电信公司联合是有远见的，把这个产品投放到有因特网的每一户人家，这样它肯定能成为大众消费产品。

提姆·马罗：那么需要多久呢？

詹姆斯·洛克：我不确定需要多久。

提姆·马罗：两年? 还是十年？

詹姆斯·洛克：我想可能在两年到五年之间。

提姆·马罗：不可避免地，名人文化效应开始在它的推广中发挥作用，好像这种效应成了一种全球狂热的方式。当你和我谈的同时，我想这是"Girls Aloud"女子乐团，不是吗？由五个辣妹组成的乐团，她们正在化妆。她们要准备节目好像我们在偷窥她们的更衣室，但是她们非常清楚我们在观看她们，现在她们已经进入舞蹈程序。

詹姆斯·洛克：女孩们在伦敦南部的高街橱窗表演，拍摄的人们会认为女孩们是真的在那里，而错过了他们的班车。这是非常、非常奇异的事情。