TED演讲:如何开启开源想象力(9)（打印版）

There's also companies like Google that are using the technology to create interfaces between mobile phones, tablets and the real world.

也有一些公司，比如谷歌，他们用这项技术在手机、掌上电脑和现实世界之间建立起联系。

So the Accessory Development Kit from Google is open-source and based on Arduino,

这个开发套件来自谷歌，同样也是开源的，并且基于Arduino，

as opposed to the one from Apple which is closed-source, NDA, sign your life to Apple. Here you are.

而苹果公司的产品则是非开源的，受保密协议保护，要跟苹果公司签合同。

There's a giant maze, and Joey's sitting there, and the maze is moving when you tilt the tablet.

这是一个巨型迷宫，乔伊坐在那里，摇摆手中的平板电脑，迷宫也跟着摆动。

Also, I come from Italy, and the design is important in Italy, and yet very conservative.

我来自意大利，设计在意大利很重要，但同时也非常保守。

So we worked with a design studio called Habits, in Milan, to make this mirror, which is completely open-source.

我们和米兰一家叫做Habits的公司合作，制作了这个镜子，当然也是完全开源的。

This doubles also as an iPod speaker.

这面镜子也是一个iPod音乐播放器的扬声器。

So the idea is that the hardware, the software, the design of the object, the fabrication,

总结起来，这种开源理念，从设计到制作

everything about this project is open-source and you can make it yourself.

所有都是开源的，大家可以自己动手制作。

So we want other designers to pick this up

我们希望其他创客也能这样，

and learn how to make great devices, to learn how to make interactive products by starting from something real.

通过这种方式来学习制作互动产品，制作一个实在的东西。

But when you have this idea, you know, what happens to all these ideas?

但有了创造的想法后，接下来怎么做呢？

There's, like, thousands of ideas that I -- You know, it would take seven hours for me to do all the presentations.

这样的想法成千上万，我要全部讲完得花7个小时。

I will not take all the seven hours. Thank you.

不过，我不会占用7个小时的，谢谢。

But let's start from this example:

我们以这个例子来说吧：

So, the group of people that started this company called Pebble,

有这么一群人，他们创立了Pebble公司，

they prototyped a watch that communicates via Bluetooth with your phone, and you can display information on it.

设计了一种可以通过蓝牙与手机相连的手表，可以在手表上设置显示内容。

And they prototyped with an old LCD screen from a Nokia mobile phone and an Arduino.

他们先制作了一个雏形，用了一个旧的诺基亚手机的LCD显示屏，当然还有Arduino。

And then, when they had a final project,

到项目最后阶段，

they actually went to Kickstarter and they were asking for 100,000 dollars to make a few of them to sell.

他们去众筹平台Kickstarter网上，希望筹集到10万美元，制作一些这样的手表来销售。

They got 10 million dollars. They got a completely fully funded start-up,

结果他们筹到了1千万美元。资金充足，他们得以起步，

and they don't have to, you know, get VCs involved or anything, just excite the people with their great project.

不必涉及到风险投资，只用全力做出让大家惊喜的产品。