乔布斯传 第538期:微软公司(1)(在线收听) |
Microsoft 微软公司 "We were smoked." That was the blunt email sent to four colleagues by Jim Allchin, the Microsoft executive in charge of Windows development, “我们被干掉了。”这是微软公司负责Windows系统开发的主管吉姆·阿尔钦发给4个同事的一封直言不讳的邮件, at 5 p.m. the day he saw the iTunes Store. 发件时间是下午5点钟,吉姆刚刚看完iTunes商店的发布会。 It had only one other line: "How did they get the music companies to go along?" 整封邮件只有两句话,除了上面的这句,还有一句:“他们是怎么把音乐公司给拉进来的? Later that evening a reply came from David Cole, who was running Microsoft's online business group. 那天晚上,负责运营微软在线业务的戴维·科尔回信了: "When Apple brings this to Windows (I assume they won't make the mistake of not bringing it to Windows), we will really be smoked." “一旦苹果把iTunes引入Windows系统(我觉得他们不会愚蠢到不进军Windows),那我们才是真的有麻烦了。” He said that the Windows team needed "to bring this kind of solution to market," 他说,Windows团队需要“把这种解决方案推向市场”。 adding, "That will require focus and goal alignment around an end-to-end service 他还补充道;“我们的关注点和目标要集中在端到端服务上, which delivers direct user value, something we don't have today." 传递用户价值,这是我们现在还没能做到的。” Even though Microsoft had its own Internet service (MSN), 即使微软有自己的网络服务, it was not used to providing end-to-end service the way Apple was. 但它并没有像苹果那样提供“端到端的服务”。 |
原文地址:http://www.tingroom.com/lesson/qbsz/548431.html |