乔布斯传 第538期:微软公司(1)(在线收听

Microsoft

微软公司

"We were smoked." That was the blunt email sent to four colleagues by Jim Allchin, the Microsoft executive in charge of Windows development,

“我们被干掉了。”这是微软公司负责Windows系统开发的主管吉姆·阿尔钦发给4个同事的一封直言不讳的邮件,

at 5 p.m. the day he saw the iTunes Store.

发件时间是下午5点钟,吉姆刚刚看完iTunes商店的发布会。

It had only one other line: "How did they get the music companies to go along?"

整封邮件只有两句话,除了上面的这句,还有一句:“他们是怎么把音乐公司给拉进来的?

Later that evening a reply came from David Cole, who was running Microsoft's online business group.

那天晚上,负责运营微软在线业务的戴维·科尔回信了:

"When Apple brings this to Windows (I assume they won't make the mistake of not bringing it to Windows), we will really be smoked."

“一旦苹果把iTunes引入Windows系统(我觉得他们不会愚蠢到不进军Windows),那我们才是真的有麻烦了。”

He said that the Windows team needed "to bring this kind of solution to market,"

他说,Windows团队需要“把这种解决方案推向市场”。

adding, "That will require focus and goal alignment around an end-to-end service

他还补充道;“我们的关注点和目标要集中在端到端服务上,

which delivers direct user value, something we don't have today."

传递用户价值,这是我们现在还没能做到的。”

Even though Microsoft had its own Internet service (MSN),

即使微软有自己的网络服务,

it was not used to providing end-to-end service the way Apple was.

但它并没有像苹果那样提供“端到端的服务”。

  原文地址:http://www.tingroom.com/lesson/qbsz/548431.html